Monday, November 30, 2009

The Brand of the Moment: When Everything Changed...The Evolving Brand of the American Woman


Gail Collins, the brilliant voice of OP ED in the New York Times has gifted us for the holidays and beyond...RUN, don't walk, and buy as many copies as you can of her wonderful new release, When Everything Changed, The Amazing Journey of American Women from 1960 to the Present.

Gift your daughters,your sisters, your husbands..even the ex's... your sons, all of the men in your life, with this amazing chronicle of the social and historical profile of the coming of New age 2010 for the American woman. Its entertaing and meaningful tone is irresistible ...it starts with the story of how one woman's choice to wear pants to pay a parking ticket to a narrow-minded in 1960 was a cause for media coverage.

For a baby boomer, the references are startling...I kept thinking...is that why my mother was doing that and HER mother? Is that why I did that...why I became a teacher ? And what about my daughters?

From the plains of the settlements of the earliest pioneer women to Michelle Obama, the journey of women from the Feminine Mystique to the 2008 meltdown, women have carved out a place that is deserving...and will continue. The Brand of the MOMENT...evolution!!!

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