OK New York...it's MONDAY...and yes, the Giants lost again last night...But we did have a PARADE here on Friday...and think of the poor Philly fans...spanked by the Yanks and paddled last night on National TV by the COWBOYS...aaarrrggghhh! Philly is a much worse place to wake up today than NYC.
So start your MAD MAD Monday off with a few tips....
Monday mornings are a bear. Going to bed early on Sunday night doesn't always help because most people will remain awake until their usual bedtime. I watched MAdmen, the NFL game...and was depressed enough to crash!!!
Hop out of bed the moment you wake up on Monday morning.It helps to set an alarm all the way across the room for Mondays!
End your shower with a jolt of cold water to tear yourself out of your grogginess...and great for the hair, ladies...helps the shine!
Use a bath junkie walnut scrub fragranced with SNOWSTORM to help with the wake up call.
Get out in the sunlight. Walk instead of subway when you can... Bright light tells your body that it is indeed the morning and helps reset your internal clock.
Drink coffee or another caffeine beverage. Although it's not healthy to drink caffeine to the point of addiction, caffeine, when used in moderation, can give your Monday mornings . Do not stop at Spring Lounge in Nolita for an Irish Coffee...that doesn't count.
Use the Power of Music...charge the Ipod...create a Mad Monday Morning Mix!!! A New York MINUTE BAthroom Boogie will get you goin!
Monday, November 09, 2009
Branding Lessons: Mining the Emotional Trigger to Define School Identity
Say Disney. Say NIke. Say Tiffany. Say Godiva. Now sit back and feel the magic. One of those brands or more than one has immediaely created an emotion in you.
Say Enron. Say Bernie Madoff.Say Bear Sterns .See the difference?
So If you are still wondering why you should care about understanding branding as a school leader, repeat the above exercise. See if the result doesn't lead you into valuing the power of branding and learning more about MADmen principles. See if you can think of brands, business or personal brands, that carry split second emotional response. They hold brand triggers. research says it takes about 9 seconds to know whether we want to engage with someone in face to face situations. Knowing if we want to engage with a brand though logo recognition is even quicker.
Say Paris Hilton. See what I mean?
If a school organization becomes more attuned to the market that it serves, it can use that awareness to create the school brand as an emotional trigger that promotes brand loyalty. Your chosen brand therefore, must not be taken on lightly. It must be a genuine match to the organization. It must be more than the logo. It must go immediately to a promise. The development of the brand should be intentionally mined over at least three months, so that when the process of BUILDING the brand is begun, the implied promise that the brand suggests will be easier to demonstrate, especially around key decision making times in a school calendar.
Branding is an implied promise. Getting the buy in from the community of teachers, students parents and administrators as they brand in developed is key. Going beyond the commercialization of schools, the emotional connection each of the groups has to the brand can make the promise easier to deliver. In schools, even more than in business, I think a key to finding a trigger is to mine the question, "Why do I like being here?" As a student, as an employee, as a homeowner...the question gets to emotional connection that can be the foundation of early talks on building the school brand.
Say Enron. Say Bernie Madoff.Say Bear Sterns .See the difference?
So If you are still wondering why you should care about understanding branding as a school leader, repeat the above exercise. See if the result doesn't lead you into valuing the power of branding and learning more about MADmen principles. See if you can think of brands, business or personal brands, that carry split second emotional response. They hold brand triggers. research says it takes about 9 seconds to know whether we want to engage with someone in face to face situations. Knowing if we want to engage with a brand though logo recognition is even quicker.
Say Paris Hilton. See what I mean?
If a school organization becomes more attuned to the market that it serves, it can use that awareness to create the school brand as an emotional trigger that promotes brand loyalty. Your chosen brand therefore, must not be taken on lightly. It must be a genuine match to the organization. It must be more than the logo. It must go immediately to a promise. The development of the brand should be intentionally mined over at least three months, so that when the process of BUILDING the brand is begun, the implied promise that the brand suggests will be easier to demonstrate, especially around key decision making times in a school calendar.
Branding is an implied promise. Getting the buy in from the community of teachers, students parents and administrators as they brand in developed is key. Going beyond the commercialization of schools, the emotional connection each of the groups has to the brand can make the promise easier to deliver. In schools, even more than in business, I think a key to finding a trigger is to mine the question, "Why do I like being here?" As a student, as an employee, as a homeowner...the question gets to emotional connection that can be the foundation of early talks on building the school brand.
Sunday, November 08, 2009
MADMEN Closer
It was a particularly wrenching closer. The sight of the Sterling Cooper phoenix in the luxury hotel room where their new madmen world is being born as Drapper's world is in meltdown...I'm not sure I can watch this one again...even for research purposes.
Outliers.... Success Stories from Malcom Gladwell
What is an ''outlier''? According to Malcom Gladwell, it's a superachiever, He focuses on Bill Gates, The Beatles, and other super successes. What makes them different?It's not just mere talent,.Gladwell makes interesting and compelling reasons for success....I loved the 10,000 hour rule myself! His investigation of birthdates and legacy and opportunity goes from simplest to complex...why are Asians good at math? He offers a persuasive reasoning...
His writing is storylike yet with teeth of fact and data. It's a great read from the author of Blink and the Tipping Point...I couldn't put it down!
In a City of 26,000 Places to eat...Vesailles!!!
As Danny Meyer, restauranteur star says...26,000 place to eat in NYC...!
But if you want new, elegant catering for One or 100, check out Pierre Lion's new effort Versailles1983. He adds a touch of affordable class to your dining experience! And they deliver throughout most of Manhattan.
I'm writing book two, so I'm at home more..I need a Pierre plan!!!
http://stores.versaillesdelivery.com/-strse-template/hoursanddeliveryoptions/Page.bok
But if you want new, elegant catering for One or 100, check out Pierre Lion's new effort Versailles1983. He adds a touch of affordable class to your dining experience! And they deliver throughout most of Manhattan.
I'm writing book two, so I'm at home more..I need a Pierre plan!!!
http://stores.versaillesdelivery.com/-strse-template/hoursanddeliveryoptions/Page.bok
Versailles1983 is Paris in Soho
In a city with 26,000 options for eating according to Danny Meyer, restauranteur to NYC's most educated palates, we now have a wonderful new choice. Pierre Lion's Versailles1983 catering company....if you want to feel pampered without spending LOTS of money in the process, check this newcomer out:http://stores.versaillesdelivery.com/-strse-template/hoursanddeliveryoptions/Page.bok
And he delivers throughout most of Manhattan!!! Welcome to NYC Pierre!
And he delivers throughout most of Manhattan!!! Welcome to NYC Pierre!
Branding Lessons: Build School Culture and Identity with Branding
You're an educator and you are starting to think about branding. Of course, you can't help but do this. When I am asked in business settings about my ability to work within the business community, since my perspective is informed by education, I simply smile and say..."I've been in the business sales all my life. I've sold "education" to a diverse marketplace: students, teachers, parents, administrators, school board members and the community."
So today, with my sales perspective, I'm traveling the country speaking to educators about the common ground of educators and business people. The ground of selling and living a BRAND for ROI in education.
Let's capture one Branding definition to work with. Branding is a total experience for the user that is based on relationship. It's more than a logo or a tagline.
If we lead with that principle, then as educators, we should feel a good fit. Education is about building relationships. Educators work hard to do honor that, and have their own tools that make this harmony of relationship building happen everyday in schools. SO with that in mind, can a school culture be created through strategic understanding and a champaign to advance a brand? Can this result in brand loyalty among students, teachers, parents, administrators, board members and the community?
To define what education is today is as challenging as defining what a brand is. There are many ways people try to define both, and branding is in essence solid and changing at the same time. That is true for education as well.
The way to make connections right off the bat is through CULTURE. Branding tenets that are from Madison Avenue's hallowed halls are perfect tools to develop language and attitude for building CULTURE across the diverse market for education. The beginning of the work lies in the understanding that branding is based in an implied promise. In schools, the promise is achievement. Savvy principals today can be Madmen...or women leaders by applying Madison Avenue tools to include branding, some marketing and a dash of social media to create culture that feeds a loyalty to the organization. Madman Principles? They work. And you'd be crazy not to try.
About the Author
Ms. Rubin is the president of the Edventures group, a NYC based consultancy that helps individuals and organizations grow though marketing, branding and networking services.
So today, with my sales perspective, I'm traveling the country speaking to educators about the common ground of educators and business people. The ground of selling and living a BRAND for ROI in education.
Let's capture one Branding definition to work with. Branding is a total experience for the user that is based on relationship. It's more than a logo or a tagline.
If we lead with that principle, then as educators, we should feel a good fit. Education is about building relationships. Educators work hard to do honor that, and have their own tools that make this harmony of relationship building happen everyday in schools. SO with that in mind, can a school culture be created through strategic understanding and a champaign to advance a brand? Can this result in brand loyalty among students, teachers, parents, administrators, board members and the community?
To define what education is today is as challenging as defining what a brand is. There are many ways people try to define both, and branding is in essence solid and changing at the same time. That is true for education as well.
The way to make connections right off the bat is through CULTURE. Branding tenets that are from Madison Avenue's hallowed halls are perfect tools to develop language and attitude for building CULTURE across the diverse market for education. The beginning of the work lies in the understanding that branding is based in an implied promise. In schools, the promise is achievement. Savvy principals today can be Madmen...or women leaders by applying Madison Avenue tools to include branding, some marketing and a dash of social media to create culture that feeds a loyalty to the organization. Madman Principles? They work. And you'd be crazy not to try.
About the Author
Ms. Rubin is the president of the Edventures group, a NYC based consultancy that helps individuals and organizations grow though marketing, branding and networking services.
Branding Lessons: Build School Culture and Identity with Branding
You're an educator and you are starting to think about branding. Of course, you can't help but do this. When I am asked in business settings about my ability to work within the business community, since my perspective is informed by education, I simply smile and say..."I've been in the business sales all my life. I've sold "education" to a diverse marketplace: students, teachers, parents, administrators, school board members and the community."
So today, with my sales perspective, I'm traveling the country speaking to educators about the common ground of educators and business people. The ground of selling and living a BRAND for ROI in education.
Let's capture one Branding definition to work with. Branding is a total experience for the user that is based on relationship. It's more than a logo or a tagline.
If we lead with that principle, then as educators, we should feel a good fit. Education is about building relationships. Educators work hard to do honor that, and have their own tools that make this harmony of relationship building happen everyday in schools. SO with that in mind, can a school culture be created through strategic understanding and a champaign to advance a brand? Can this result in brand loyalty among students, teachers, parents, administrators, board members and the community?
To define what education is today is as challenging as defining what a brand is. There are many ways people try to define both, and branding is in essence solid and changing at the same time. That is true for education as well.
The way to make connections right off the bat is through CULTURE. Branding tenets that are from Madison Avenue's hallowed halls are perfect tools to develop language and attitude for building CULTURE across the diverse market for education. The beginning of the work lies in the understanding that branding is based in an implied promise. In schools, the promise is achievement. Savvy principals today can be Madmen...or women leaders by applying Madison Avenue tools to include branding, some marketing and a dash of social media to create culture that feeds a loyalty to the organization. Madman Principles? They work. And you'd be crazy not to try.
About the Author
Ms. Rubin is the president of the Edventures group, a NYC based consultancy that helps individuals and organizations grow though marketing, branding and networking services.
So today, with my sales perspective, I'm traveling the country speaking to educators about the common ground of educators and business people. The ground of selling and living a BRAND for ROI in education.
Let's capture one Branding definition to work with. Branding is a total experience for the user that is based on relationship. It's more than a logo or a tagline.
If we lead with that principle, then as educators, we should feel a good fit. Education is about building relationships. Educators work hard to do honor that, and have their own tools that make this harmony of relationship building happen everyday in schools. SO with that in mind, can a school culture be created through strategic understanding and a champaign to advance a brand? Can this result in brand loyalty among students, teachers, parents, administrators, board members and the community?
To define what education is today is as challenging as defining what a brand is. There are many ways people try to define both, and branding is in essence solid and changing at the same time. That is true for education as well.
The way to make connections right off the bat is through CULTURE. Branding tenets that are from Madison Avenue's hallowed halls are perfect tools to develop language and attitude for building CULTURE across the diverse market for education. The beginning of the work lies in the understanding that branding is based in an implied promise. In schools, the promise is achievement. Savvy principals today can be Madmen...or women leaders by applying Madison Avenue tools to include branding, some marketing and a dash of social media to create culture that feeds a loyalty to the organization. Madman Principles? They work. And you'd be crazy not to try.
About the Author
Ms. Rubin is the president of the Edventures group, a NYC based consultancy that helps individuals and organizations grow though marketing, branding and networking services.
Branding Lessons: Brand Language for Districtwide Achievement
o if you are reading this, you are thinking of repositioning your personal brand before you take the lead on re-branding your school. Step One, and that's a good direction. Get comfortable with the idea that you are gong to live the Madman brand as you lead the push toward a community-wide living of achievement that your district stands for every single schoolday, not just on the budget voting day. Your personal brand overhaul will include your image and actions related to being a brand manager, and a Madman principal.
My hope for you is that you will spend time researching business topics that are devoted to brand understanding. That's your focus as you start. For you to learn your branding lessons, and for you to teach them to others, you'll need to do the work of mining what's out there in the world of Branding. Find what you can hook onto, what resonates, and like coming to a foreign country, learn the language and understand the attitudes that are present in this new world.
There is truly a language of" BRANDSPEAK", and as I develop my branding lessons, I will define the best use terms and coach you into making connections from business applications to school use. It'll be easy, believe me.
If you've read my previous articles, you know that Branding as a term is open to discussion, and that Madmen admen still quibble over the meaning. Fo my purposes, I want my readers to think RELATIONSHIP BUILDING as paramount to understanding Branding. Yes, it is a total of positive experience that people have with a service or product. Any yes, it is built on reputation and positive delivery of the service or product. Above all for me it is about relationship building. That's why branding is not a solo push, but an effort tied to marketing and networking as you go forward.
Here's some of the BRANDSPEAK terms that I promise to define for you in future pieces. Brand Promise, Brand Platform, Brand Loyalty, Brand Messaging, and Brand Engagement to name a few. All of these frameworks gather around a tenet related to communicating with your diverse niche market that exists in your school district. And here's the tenet...To be a Madman Principal ...Think NICHE MARKET.
Think customers and begin your branding lesson by finding out how your school/district is perceived by parents, school board, teachers, students, businesses and community at large. Think about the LANGUAGE, the BRANDSPEAK that you must know, and genuinely embrace so that you can talk the talk of Branding. Knowing these elements will bring an attitude to your work that helps you walk the walk as a brand manager, a Madman school principal. Now, think about how you going to launch a branding campaign that will make relationships with each of these niche markets, and remember that each market is different, yet they must exist under the same brand . It's your job to build relationships with all your customers powerfully enough to advance your school brand for positive return on your investment...ROI!
About the Author
Ms Rubin's is a NYC based consultant who helps individuals and organizations grow through branding, marketing and networking services. She is a speaker and author of Trish Rubin's New York MINUTE NETWORKING
My hope for you is that you will spend time researching business topics that are devoted to brand understanding. That's your focus as you start. For you to learn your branding lessons, and for you to teach them to others, you'll need to do the work of mining what's out there in the world of Branding. Find what you can hook onto, what resonates, and like coming to a foreign country, learn the language and understand the attitudes that are present in this new world.
There is truly a language of" BRANDSPEAK", and as I develop my branding lessons, I will define the best use terms and coach you into making connections from business applications to school use. It'll be easy, believe me.
If you've read my previous articles, you know that Branding as a term is open to discussion, and that Madmen admen still quibble over the meaning. Fo my purposes, I want my readers to think RELATIONSHIP BUILDING as paramount to understanding Branding. Yes, it is a total of positive experience that people have with a service or product. Any yes, it is built on reputation and positive delivery of the service or product. Above all for me it is about relationship building. That's why branding is not a solo push, but an effort tied to marketing and networking as you go forward.
Here's some of the BRANDSPEAK terms that I promise to define for you in future pieces. Brand Promise, Brand Platform, Brand Loyalty, Brand Messaging, and Brand Engagement to name a few. All of these frameworks gather around a tenet related to communicating with your diverse niche market that exists in your school district. And here's the tenet...To be a Madman Principal ...Think NICHE MARKET.
Think customers and begin your branding lesson by finding out how your school/district is perceived by parents, school board, teachers, students, businesses and community at large. Think about the LANGUAGE, the BRANDSPEAK that you must know, and genuinely embrace so that you can talk the talk of Branding. Knowing these elements will bring an attitude to your work that helps you walk the walk as a brand manager, a Madman school principal. Now, think about how you going to launch a branding campaign that will make relationships with each of these niche markets, and remember that each market is different, yet they must exist under the same brand . It's your job to build relationships with all your customers powerfully enough to advance your school brand for positive return on your investment...ROI!
About the Author
Ms Rubin's is a NYC based consultant who helps individuals and organizations grow through branding, marketing and networking services. She is a speaker and author of Trish Rubin's New York MINUTE NETWORKING
Brand Lessons: Build School Culture and Identity with Branding
ou're an educator and you are starting to think about branding. Of course, you can't help but do this. When I am asked in business settings about my ability to work within the business community, since my perspective is informed by education, I simply smile and say..."I've been in the business sales all my life. I've sold "education" to a diverse marketplace: students, teachers, parents, administrators, school board members and the community."
So today, with my sales perspective, I'm traveling the country speaking to educators about the common ground of educators and business people. The ground of selling and living a BRAND for ROI in education.
Let's capture one Branding definition to work with. Branding is a total experience for the user that is based on relationship. It's more than a logo or a tagline.
If we lead with that principle, then as educators, we should feel a good fit. Education is about building relationships. Educators work hard to do honor that, and have their own tools that make this harmony of relationship building happen everyday in schools. SO with that in mind, can a school culture be created through strategic understanding and a champaign to advance a brand? Can this result in brand loyalty among students, teachers, parents, administrators, board members and the community?
To define what education is today is as challenging as defining what a brand is. There are many ways people try to define both, and branding is in essence solid and changing at the same time. That is true for education as well.
The way to make connections right off the bat is through CULTURE. Branding tenets that are from Madison Avenue's hallowed halls are perfect tools to develop language and attitude for building CULTURE across the diverse market for education. The beginning of the work lies in the understanding that branding is based in an implied promise. In schools, the promise is achievement. Savvy principals today can be Madmen...or women leaders by applying Madison Avenue tools to include branding, some marketing and a dash of social media to create culture that feeds a loyalty to the organization. Madman Principles? They work. And you'd be crazy not to try.
About the Author
Ms. Rubin is the president of the Edventures group, a NYC based consultancy that helps individuals and organizations grow though marketing, branding and networking services.
So today, with my sales perspective, I'm traveling the country speaking to educators about the common ground of educators and business people. The ground of selling and living a BRAND for ROI in education.
Let's capture one Branding definition to work with. Branding is a total experience for the user that is based on relationship. It's more than a logo or a tagline.
If we lead with that principle, then as educators, we should feel a good fit. Education is about building relationships. Educators work hard to do honor that, and have their own tools that make this harmony of relationship building happen everyday in schools. SO with that in mind, can a school culture be created through strategic understanding and a champaign to advance a brand? Can this result in brand loyalty among students, teachers, parents, administrators, board members and the community?
To define what education is today is as challenging as defining what a brand is. There are many ways people try to define both, and branding is in essence solid and changing at the same time. That is true for education as well.
The way to make connections right off the bat is through CULTURE. Branding tenets that are from Madison Avenue's hallowed halls are perfect tools to develop language and attitude for building CULTURE across the diverse market for education. The beginning of the work lies in the understanding that branding is based in an implied promise. In schools, the promise is achievement. Savvy principals today can be Madmen...or women leaders by applying Madison Avenue tools to include branding, some marketing and a dash of social media to create culture that feeds a loyalty to the organization. Madman Principles? They work. And you'd be crazy not to try.
About the Author
Ms. Rubin is the president of the Edventures group, a NYC based consultancy that helps individuals and organizations grow though marketing, branding and networking services.
MADman Principles can Build School Culture
u really have to be excited about possibility to work in education. You really have to be excited about possibility to work in marketing and branding. That's not a misprint. There's not an echo. Contrary to what business and education once thought, these two systems have a lot in common. It's really exciting to think about that in today's new economy. Can Mad Men PRINCIPLES of marketing and branding inform school PRINCIPALS, the men and women who are the CEO's of school culture and Identity?
It's not the sixities anymore, but "admen madmen" are flexing their practiced Madison Avenue muscle in 21st century schools, and not just through a popular TV show. And their stylized tenets can become power tools in the hands of school leaders who want to create powerful conversations about the branding and selling of the brand to school customers: kids, teachers, administrators, school board members, parents and the community.
Whether we like it or not, teachers, students, parents and community members are all subject to the influences of BRANDING in modern society, and making use of these subtle but powerful forces can positively impact school culture. Contrary to what educators once imagined, good business and good education can and should mix. What works in business can make for better education, and skillful use of the Madmen principles can create or strengthen a school wide identity, and can make all the stakeholders in your school more willing participants in a common cause. Branding is not new in business, but it has now, in the current vernacular, "gone viral." And why? BRANDING is "the implied promise of quality"... And quality is what school customers naturally seek. A quality education, after all, is what promises access to the American Dream, and more so today, than ever before. So here's an ESSENTIAL QUESTION to ask yourself if you are an educational leader: Can a "Madman" Principal or Central Office Leader bring new energy, language and thinking to a district culture through using BRANDING principles? If you want to be a Madman Principal ask yourself... Do I care how my school/district is perceived by parents, school board, teachers, students, businesses and community at large? Do I want new ways to communicate core messages, especially for budgeting and referendums?
Understanding the need to bring BRANDING conversations to the school organization may be new thinking for public school educators. Its time has come. Universities and private schools have gotten on the branding train, knowing that BRANDING is "the sum of all user experiences with a product/service, building both reputation and future expectations of benefit" according to brand expert, Jason Miletsky. Logos and taglines only scratch the surface of developing an emotional connection to consumers.
Step One in the Conversation is the Understanding of what branding is and its value to building school identity. It's time for schools who are part of a global society of social media --and who educate students in navigating life through building educational skills...building a personal brand--to think about how Madison Ave Mad Men strategies can help schools. Mad Man Principles for Principals?...you'd be crazy not to begin the conversation.
About the Author
Consultant, Speaker and Author, Trish Rubin helps individuals and organizations grow through an intuitive mix of Networking,Branding and MArketing services.
It's not the sixities anymore, but "admen madmen" are flexing their practiced Madison Avenue muscle in 21st century schools, and not just through a popular TV show. And their stylized tenets can become power tools in the hands of school leaders who want to create powerful conversations about the branding and selling of the brand to school customers: kids, teachers, administrators, school board members, parents and the community.
Whether we like it or not, teachers, students, parents and community members are all subject to the influences of BRANDING in modern society, and making use of these subtle but powerful forces can positively impact school culture. Contrary to what educators once imagined, good business and good education can and should mix. What works in business can make for better education, and skillful use of the Madmen principles can create or strengthen a school wide identity, and can make all the stakeholders in your school more willing participants in a common cause. Branding is not new in business, but it has now, in the current vernacular, "gone viral." And why? BRANDING is "the implied promise of quality"... And quality is what school customers naturally seek. A quality education, after all, is what promises access to the American Dream, and more so today, than ever before. So here's an ESSENTIAL QUESTION to ask yourself if you are an educational leader: Can a "Madman" Principal or Central Office Leader bring new energy, language and thinking to a district culture through using BRANDING principles? If you want to be a Madman Principal ask yourself... Do I care how my school/district is perceived by parents, school board, teachers, students, businesses and community at large? Do I want new ways to communicate core messages, especially for budgeting and referendums?
Understanding the need to bring BRANDING conversations to the school organization may be new thinking for public school educators. Its time has come. Universities and private schools have gotten on the branding train, knowing that BRANDING is "the sum of all user experiences with a product/service, building both reputation and future expectations of benefit" according to brand expert, Jason Miletsky. Logos and taglines only scratch the surface of developing an emotional connection to consumers.
Step One in the Conversation is the Understanding of what branding is and its value to building school identity. It's time for schools who are part of a global society of social media --and who educate students in navigating life through building educational skills...building a personal brand--to think about how Madison Ave Mad Men strategies can help schools. Mad Man Principles for Principals?...you'd be crazy not to begin the conversation.
About the Author
Consultant, Speaker and Author, Trish Rubin helps individuals and organizations grow through an intuitive mix of Networking,Branding and MArketing services.
Thursday, August 27, 2009
Blue Water Grill Service Lessons
I was reminded about how fragile good customer service is sitting at the Blue WATER Grill last night at about 10.30pm n Union Square, of one the best retaurants in the area was were we were sitting...well when we FINALLY got to sit.
In my work with retail clients I'm proud to be a part of supporting orgaizations that give superior customer service, like bath junkie.It makes all the difference to make it work for the customer...whatever it takes!
Last night...the greeting my party of 5 got from a disinterested hostess, set the tone. We'd had dinner at a fantastic place nearby Japonaise, where the quality of service was so fantastic! We decided to move on for dessert and after dinner drinks. The Blue Water was pretty empty, two out of twenty tables were ccupied in the outside section where we wanted to sit.
For the life of us, we couldn't persuade the hostess to seat us anywhere except the bar...which is not comfortable for coffee lots of desserts and drinks.
This is a recession...and we are spending money...and we are professional people...but nothin doin!
After persuading the bartender, we were seated finally outside...and about 10 minutes later were given menus.. with an attitude of less than graditude for our choosing the restaurant...
Whoever is training staff there needs to give these service providers some brushing up lessons on customer service...all I know is, I will stay across the Square next time. ..and enjoy the customer service through dessert at Japaonaise!
In my work with retail clients I'm proud to be a part of supporting orgaizations that give superior customer service, like bath junkie.It makes all the difference to make it work for the customer...whatever it takes!
Last night...the greeting my party of 5 got from a disinterested hostess, set the tone. We'd had dinner at a fantastic place nearby Japonaise, where the quality of service was so fantastic! We decided to move on for dessert and after dinner drinks. The Blue Water was pretty empty, two out of twenty tables were ccupied in the outside section where we wanted to sit.
For the life of us, we couldn't persuade the hostess to seat us anywhere except the bar...which is not comfortable for coffee lots of desserts and drinks.
This is a recession...and we are spending money...and we are professional people...but nothin doin!
After persuading the bartender, we were seated finally outside...and about 10 minutes later were given menus.. with an attitude of less than graditude for our choosing the restaurant...
Whoever is training staff there needs to give these service providers some brushing up lessons on customer service...all I know is, I will stay across the Square next time. ..and enjoy the customer service through dessert at Japaonaise!
Wednesday, August 26, 2009
I am my Brand...a Curriculum
I've been asked to do a speaking engagement for a wide ranging group of business participants. In the conversation, my contractor was concerned about talking with people who weren't in the sales dept. about "Branding".
Today, the idea of a brand starts way, way before we are part of a company and pick up a paycheck.
It starts almost in the cradle with a name that may brand a child. Kids on Myspace are in the business of developing a personal brand each time they tweak their pages!
We are all living in an age of personal branding when we can record our smallest actions on a twitter post " Am oogling hot guy in Starbucks, yummm!" suggests a personal brand that goes out as skywriting into cyberspace.
In business, I consult with people to build a business brand which is connected to his or her personal core. We talk about articulating from our gut, our heart, our core to portray who we are. We clarify what that means for others,and we create language and images that show the authenticity in a brand.
I'm suggesting as the school year begins, that their is a real need to talk about BRANDING in schools as part of the communications curriculum and standards. It's important to do that with children who are unconsciously in the brand biz as the work, some for hours, on social networking sites.
It's a necessary part of professional development for teachers...and young teachers especially can lead the way. They may be rookies in the classroom, but they have lived--and tweaked their brands as early adopters of social networking.
Today, the idea of a brand starts way, way before we are part of a company and pick up a paycheck.
It starts almost in the cradle with a name that may brand a child. Kids on Myspace are in the business of developing a personal brand each time they tweak their pages!
We are all living in an age of personal branding when we can record our smallest actions on a twitter post " Am oogling hot guy in Starbucks, yummm!" suggests a personal brand that goes out as skywriting into cyberspace.
In business, I consult with people to build a business brand which is connected to his or her personal core. We talk about articulating from our gut, our heart, our core to portray who we are. We clarify what that means for others,and we create language and images that show the authenticity in a brand.
I'm suggesting as the school year begins, that their is a real need to talk about BRANDING in schools as part of the communications curriculum and standards. It's important to do that with children who are unconsciously in the brand biz as the work, some for hours, on social networking sites.
It's a necessary part of professional development for teachers...and young teachers especially can lead the way. They may be rookies in the classroom, but they have lived--and tweaked their brands as early adopters of social networking.
Friday, July 31, 2009
Take Back the Beep!
From: NYTimes.com
Date: July 30, 2009 1:10:24 PM EDT
Subject: Personal Tech: The Mandatory 15-Second Voicemail Instructions
Reply-To: nytdirect@nytimes.com
Personal Tech
The New York Times Thursday, July 30, 2009
----------------------------------------
- From the Desk of David Pogue -
----------------------------------------
The Mandatory 15-Second Voicemail Instructions
By DAVID POGUE
Last week, in The Times and on my blog, I've been ranting
about one particularly blatant money-grab by U.S. cellphone
carriers: the mandatory 15-second voicemail instructions.
Suppose you call my cell to leave me a message. First you
hear my own voice: "Hi, it's David Pogue. Leave a message,
and I'll get back to you"--and THEN you hear a 15-second
canned carrier message.
* Sprint: "[Phone number] is not available right now. Please
leave a detailed message after the tone. When you have
finished recording, you may hang up, or press pound for
more options."
* Verizon: "At the tone, please record your message. When
you have finished recording, you may hang up, or press 1
for more options. To leave a callback number, press 5.
(Beep)"
* AT&T: "To page this person, press five now. At the tone,
please record your message. When you are finished, you may
hang up, or press one for more options."
* T-Mobile: "Record your message after the tone. To send a
numeric page, press five. When you are finished recording,
hang up, or for delivery options, press pound."
(You hear a similar message when you call in to hear your
own messages. "You. Have. 15. Messages. To listen to your
messages, press 1." WHY ELSE WOULD I BE CALLING?)
I, the voicemailbox owner, cannot turn off this additional
greeting message. You, the caller, can bypass it, but only
if you know the secret keypress--and it's different for
each carrier. So you'd have to know which cellphone carrier
I use, and that of every person you'll ever call; in other
words, this trick is no solution.
These messages are outrageous for two reasons. First, they
waste your time. Good heavens: it's 2009. WE KNOW WHAT TO
DO AT THE BEEP.
Do we really need to be told to hang up when we're
finished!? Would anyone, ever, want to "send a numeric
page?" Who still carries a pager, for heaven's sake? Or
what about "leave a callback number?" We can SEE the
callback number right on our phones!
Second, we're PAYING for these messages. These little
15-second waits add up--bigtime. If Verizon's 70 million
customers leave or check messages twice a weekday, Verizon
rakes in about $620 million a year. That's your money. And
your time: three hours of your time a year, just sitting
there listening to the same message over and over again
every year.
In 2007, I spoke at an international cellular conference in
Italy. The big buzzword was ARPU--Average Revenue Per User.
The seminars all had titles like, "Maximizing ARPU In a
Digital Age." And yes, several attendees (cell executives)
admitted to me, point-blank, that the voicemail
instructions exist primarily to make you use up airtime,
thereby maximizing ARPU.
Right now, the carriers continue to enjoy their
billion-dollar scam only because we're not organized enough
to do anything about it. But it doesn't have to be this
way. You don't have to sit there, waiting to leave your
message, listening to a speech recorded by a third-grade
teacher on Ambien.
Let's push back, and hard. We want those time-wasting,
money-leaking messages eliminated, or at least made
optional.
I asked my Twitter followers for help coming up with a war
cry, a slogan, to identify this campaign. They came up with
some good ones:
"Where's the Beep?"
"Let it Beep"
"We Know. Let's Go."
"Lose the Wait"
"My Voicemail, My Recording"
"Hell, no, we won't hold!"
My favorite, though, is the one that sounds like a call to
action: "Take Back the Beep."
And here's how we're going to do it.
We're going to descend, en masse, on our carriers. Send them
a complaint, politely but firmly. Together, we'll send them
a LOT of complaints.
If enough of us make our unhappiness known, I'll bet they'll
change.
I've told each of the four major carriers that they'll be
hearing from us. They've told us where to send the
messages:
* Verizon: Post a complaint here: http://bit.ly/FJncH
http://bit.ly/FJncH
.
* AT&T: Send e-mail to Mark Siegel, executive director of
media relations: MS8460@att.com
mailto:MS8460@att.com
.
* Sprint: Post a complaint here: http://bit.ly/9CmrZ
http://bit.ly/9CmrZ
* T-Mobile: Post a complaint here: http://bit.ly/2rKy0u
http://bit.ly/2rKy0u
Three of the four carriers are just directing us to their
general Web forums. Smells like a cop-out, I know. (As for
AT&T: Props to the guy for letting me publish his e-mail
address! Hope he knows what he's in for!)
Yet all four carriers promise that they'll read and consider
our posts. And we have two things going for us.
First, I have a feeling that the volume of complaints will
be too big for them to ignore. To that end, I hope you'll
pass these instructions along, blog them, Twitter them, and
spread the word. (Gizmodo, Consumerist and others have
agreed to help out.) And I hope you'll take the time to
complain yourself. Do it now, before you forget.
Second, we'll all be watching. I'll be reporting on the
carriers' responses. If they ignore us, we'll shame them.
If they respond, we'll celebrate them.
Either way, it's time to rise up. It's time for this crass,
time-wasting money-grab to end for good.
http://www.nytimes.com/2009/07/30/technology/personaltech/30pogue-email.html?8cir&emc=cir
..................
Visit David Pogue on the Web at DavidPogue.com
http://www.DavidPogue.com?8cir&emc=cir
..................
Date: July 30, 2009 1:10:24 PM EDT
Subject: Personal Tech: The Mandatory 15-Second Voicemail Instructions
Reply-To: nytdirect@nytimes.com
Personal Tech
The New York Times Thursday, July 30, 2009
----------------------------------------
- From the Desk of David Pogue -
----------------------------------------
The Mandatory 15-Second Voicemail Instructions
By DAVID POGUE
Last week, in The Times and on my blog, I've been ranting
about one particularly blatant money-grab by U.S. cellphone
carriers: the mandatory 15-second voicemail instructions.
Suppose you call my cell to leave me a message. First you
hear my own voice: "Hi, it's David Pogue. Leave a message,
and I'll get back to you"--and THEN you hear a 15-second
canned carrier message.
* Sprint: "[Phone number] is not available right now. Please
leave a detailed message after the tone. When you have
finished recording, you may hang up, or press pound for
more options."
* Verizon: "At the tone, please record your message. When
you have finished recording, you may hang up, or press 1
for more options. To leave a callback number, press 5.
(Beep)"
* AT&T: "To page this person, press five now. At the tone,
please record your message. When you are finished, you may
hang up, or press one for more options."
* T-Mobile: "Record your message after the tone. To send a
numeric page, press five. When you are finished recording,
hang up, or for delivery options, press pound."
(You hear a similar message when you call in to hear your
own messages. "You. Have. 15. Messages. To listen to your
messages, press 1." WHY ELSE WOULD I BE CALLING?)
I, the voicemailbox owner, cannot turn off this additional
greeting message. You, the caller, can bypass it, but only
if you know the secret keypress--and it's different for
each carrier. So you'd have to know which cellphone carrier
I use, and that of every person you'll ever call; in other
words, this trick is no solution.
These messages are outrageous for two reasons. First, they
waste your time. Good heavens: it's 2009. WE KNOW WHAT TO
DO AT THE BEEP.
Do we really need to be told to hang up when we're
finished!? Would anyone, ever, want to "send a numeric
page?" Who still carries a pager, for heaven's sake? Or
what about "leave a callback number?" We can SEE the
callback number right on our phones!
Second, we're PAYING for these messages. These little
15-second waits add up--bigtime. If Verizon's 70 million
customers leave or check messages twice a weekday, Verizon
rakes in about $620 million a year. That's your money. And
your time: three hours of your time a year, just sitting
there listening to the same message over and over again
every year.
In 2007, I spoke at an international cellular conference in
Italy. The big buzzword was ARPU--Average Revenue Per User.
The seminars all had titles like, "Maximizing ARPU In a
Digital Age." And yes, several attendees (cell executives)
admitted to me, point-blank, that the voicemail
instructions exist primarily to make you use up airtime,
thereby maximizing ARPU.
Right now, the carriers continue to enjoy their
billion-dollar scam only because we're not organized enough
to do anything about it. But it doesn't have to be this
way. You don't have to sit there, waiting to leave your
message, listening to a speech recorded by a third-grade
teacher on Ambien.
Let's push back, and hard. We want those time-wasting,
money-leaking messages eliminated, or at least made
optional.
I asked my Twitter followers for help coming up with a war
cry, a slogan, to identify this campaign. They came up with
some good ones:
"Where's the Beep?"
"Let it Beep"
"We Know. Let's Go."
"Lose the Wait"
"My Voicemail, My Recording"
"Hell, no, we won't hold!"
My favorite, though, is the one that sounds like a call to
action: "Take Back the Beep."
And here's how we're going to do it.
We're going to descend, en masse, on our carriers. Send them
a complaint, politely but firmly. Together, we'll send them
a LOT of complaints.
If enough of us make our unhappiness known, I'll bet they'll
change.
I've told each of the four major carriers that they'll be
hearing from us. They've told us where to send the
messages:
* Verizon: Post a complaint here: http://bit.ly/FJncH
http://bit.ly/FJncH
.
* AT&T: Send e-mail to Mark Siegel, executive director of
media relations: MS8460@att.com
mailto:MS8460@att.com
.
* Sprint: Post a complaint here: http://bit.ly/9CmrZ
http://bit.ly/9CmrZ
* T-Mobile: Post a complaint here: http://bit.ly/2rKy0u
http://bit.ly/2rKy0u
Three of the four carriers are just directing us to their
general Web forums. Smells like a cop-out, I know. (As for
AT&T: Props to the guy for letting me publish his e-mail
address! Hope he knows what he's in for!)
Yet all four carriers promise that they'll read and consider
our posts. And we have two things going for us.
First, I have a feeling that the volume of complaints will
be too big for them to ignore. To that end, I hope you'll
pass these instructions along, blog them, Twitter them, and
spread the word. (Gizmodo, Consumerist and others have
agreed to help out.) And I hope you'll take the time to
complain yourself. Do it now, before you forget.
Second, we'll all be watching. I'll be reporting on the
carriers' responses. If they ignore us, we'll shame them.
If they respond, we'll celebrate them.
Either way, it's time to rise up. It's time for this crass,
time-wasting money-grab to end for good.
http://www.nytimes.com/2009/07/30/technology/personaltech/30pogue-email.html?8cir&emc=cir
..................
Visit David Pogue on the Web at DavidPogue.com
http://www.DavidPogue.com?8cir&emc=cir
..................
Thursday, July 30, 2009
What if Networking!
What If Networking is Launched
Writing a book on networking has brought me great connections and result, so it seemed a natural progression to actually be the one to produce networking events, instead of the one to attend them!
More than a year ago, I tested the waters with my first brand, a woman’s networking event, for professional women. I called it Backwards in Heels after the famous quote by Anne Richardson, feisty former governor of Texas, who said that Ginger Rogers was a woman’s hero because she did everything her partner…a man did…BUT she did it BACKWARDS AND IN HEELS! Very empowering! And yes, as I look at my 4th event in September on the horizon, and the requests I have had from UK, the west coast to go Backwards in Heels there, I know it’s an important networking brand that appeals!
Without missing a beat, I turned my attention to another market…the breakfast networking circuit! Now, I must tell you, I am a BNI flunkie…and so I actually designed another networking event with a feisty irreverent twist… so not BNI!!!I wanted to take elegance and turn it on it’s ear. I have done so with Trish Rubin’s Breakfast Network MORNING SING! With the sponsorship of Steinway & Sons and bath junkie, I have produced a unique event, powered by Betsy Hirsch of Steinway and vocal teacher, Ingrid Saxon. And we are up for our 4th Sing on August 27th!
SO why stop there??? To create the buzz of people meeting people, which I get the biggest kick out of…to assure that my mission is advanced…to connect all the best people in NY to all the best people in NY, I have added to my networking string of pearls and have developed a collection of branded, networking events that will meet a variety of needs and styles…all under the brand Trish RUBIN’s What if Networking!
Check out www.whatif networking.com
Barter networking events, speed dating and networking events are part of the collection…and more will come!
Writing a book on networking has brought me great connections and result, so it seemed a natural progression to actually be the one to produce networking events, instead of the one to attend them!
More than a year ago, I tested the waters with my first brand, a woman’s networking event, for professional women. I called it Backwards in Heels after the famous quote by Anne Richardson, feisty former governor of Texas, who said that Ginger Rogers was a woman’s hero because she did everything her partner…a man did…BUT she did it BACKWARDS AND IN HEELS! Very empowering! And yes, as I look at my 4th event in September on the horizon, and the requests I have had from UK, the west coast to go Backwards in Heels there, I know it’s an important networking brand that appeals!
Without missing a beat, I turned my attention to another market…the breakfast networking circuit! Now, I must tell you, I am a BNI flunkie…and so I actually designed another networking event with a feisty irreverent twist… so not BNI!!!I wanted to take elegance and turn it on it’s ear. I have done so with Trish Rubin’s Breakfast Network MORNING SING! With the sponsorship of Steinway & Sons and bath junkie, I have produced a unique event, powered by Betsy Hirsch of Steinway and vocal teacher, Ingrid Saxon. And we are up for our 4th Sing on August 27th!
SO why stop there??? To create the buzz of people meeting people, which I get the biggest kick out of…to assure that my mission is advanced…to connect all the best people in NY to all the best people in NY, I have added to my networking string of pearls and have developed a collection of branded, networking events that will meet a variety of needs and styles…all under the brand Trish RUBIN’s What if Networking!
Check out www.whatif networking.com
Barter networking events, speed dating and networking events are part of the collection…and more will come!
Saturday, July 18, 2009
Check Out "PIZZA MAN" for Affordable SPICY THEATER in NYC
From my producer friend...Susan Rankus!
Hello friends,
>
>
> We have a smashing play coming up in just 3 days: Pizza Man!
>
>
> This play is hilarious and dark. It makes you laugh uncontrollably then
> smacks you upside the head which gives you the strange sensation of laughing
> even more. (Don't worry, only the actors will be the ones literally getting
> smacked.)
>
>
> We like this play because it's extremely entertaining, but also because
> these endearing, corky mal-adjusted characters bring up some very important
> questions about love and sex, finding success and gender identities.
>
>
> We pose the question, then you get to go home and decide what you truly
> think. That is theatre at its Brechtian finest.
>
>
> Oh, and the playwright Darlene Craviotto is tweeting about us (it's tweeting
> and not twittering, right?!). She wants everyone to see our show. And to
> know it's Pizza Man, not "The" Pizza Man. It's an L.A. pizza chain thing.
> ;)
>
>
> ULU Theatre Collective Presents
> Pizza Man
>
>
> Begin with one woman on the verge of a late-twenties breakdown, whisk in a
> neurotic roommate; pepper with broken hearts. Knead in one cocky pizza man,
> bake at 400 degrees, and watch the hilarity sizzle in this laugh out loud
> dark comedy by Darlene Craviotto.
>
>
> Directed by Bricken Sparacino
>
> Staring: Sam Albertsen, and Susan Rankus, Hannah Wolfe,
>
> July 19th @ 5:30pm
>
> July 21st @ 8:00pm
> July 24th @ 5:30pm
> July 26th @ 2:00pm
> July 30th @ 6:30pm
> July 31st @ 7:30pm
>
> USE Code: PIZZ for $15 tickets!!
>
> Purchase tickets here: https://www.ovationtix.com/trs/pr/661045
>
>
> More info here: http://ulutheatre.wordpress.com/
>
Hello friends,
>
>
> We have a smashing play coming up in just 3 days: Pizza Man!
>
>
> This play is hilarious and dark. It makes you laugh uncontrollably then
> smacks you upside the head which gives you the strange sensation of laughing
> even more. (Don't worry, only the actors will be the ones literally getting
> smacked.)
>
>
> We like this play because it's extremely entertaining, but also because
> these endearing, corky mal-adjusted characters bring up some very important
> questions about love and sex, finding success and gender identities.
>
>
> We pose the question, then you get to go home and decide what you truly
> think. That is theatre at its Brechtian finest.
>
>
> Oh, and the playwright Darlene Craviotto is tweeting about us (it's tweeting
> and not twittering, right?!). She wants everyone to see our show. And to
> know it's Pizza Man, not "The" Pizza Man. It's an L.A. pizza chain thing.
> ;)
>
>
> ULU Theatre Collective Presents
> Pizza Man
>
>
> Begin with one woman on the verge of a late-twenties breakdown, whisk in a
> neurotic roommate; pepper with broken hearts. Knead in one cocky pizza man,
> bake at 400 degrees, and watch the hilarity sizzle in this laugh out loud
> dark comedy by Darlene Craviotto.
>
>
> Directed by Bricken Sparacino
>
> Staring: Sam Albertsen, and Susan Rankus, Hannah Wolfe,
>
> July 19th @ 5:30pm
>
> July 21st @ 8:00pm
> July 24th @ 5:30pm
> July 26th @ 2:00pm
> July 30th @ 6:30pm
> July 31st @ 7:30pm
>
> USE Code: PIZZ for $15 tickets!!
>
> Purchase tickets here: https://www.ovationtix.com/trs/pr/661045
>
>
> More info here: http://ulutheatre.wordpress.com/
>
Friday, July 17, 2009
The SUMMER SING @STEINWAY...AUGUST 27th
Mark your calendars..August 27th will mark the 4th...yes 4th time Steinway has partnered with Trish Rubin's Breakfast Network Morning Sing...'m just out of the first planning meeting..BUT there will be a surprise about the event soooooo...stay tuned!!!
The Zone for Pink Slip Success
Looking for a Job...be comfortable...I coach people through the ZONE of Proximal Development as they job hunt! Check Vygotsky! It's the natural place for job seekers to VISIT!!
Tips for using Networking to Find that New Job!
http://jobsearch.about.com/cs/networking/a/networking.htm
It's more fuel for your networking fire....REMEMBER...YOU ARE A NETWORKING PROFESSIONAL!!!! THAT's YOUR JOB!
It's more fuel for your networking fire....REMEMBER...YOU ARE A NETWORKING PROFESSIONAL!!!! THAT's YOUR JOB!
Mandy Bass Knows Biz Language
Check out Mandy's Bass' post from her blog. I stumbled on it on Twitter in a follow frenszy, but as a frome Teacher of English I love the detail at the word Level!!
Twenty Magic Words That Sell and How to Use Them
Mastering the art of influence involves simply guiding other people’s attention, and the most powerful tool – which you already own! — is your use of language. Your language is like a spotlight that directs WHAT others notice and – more importantly — HOW they notice.
Twenty Magic Words That Sell And How To Use Them
By Mandy Bass
Compare these two experiences, and see the difference…
One:
You are at a seminar in a hotel conference room. The speaker in the front of the room projects a picture on the wall, and wants you to notice something. He takes out a laser pointer and aims it at what he wants you to see. He doesn’t dim the lights or pull the window curtains — he simply aims a little hand-held laser pointer at the picture and starts talking. It takes you a moment to see the shimmering red dot…
Two:
You are at Radio City Music Hall, the largest indoor theater in the world. The place is magnificent, and you are watching a must-see musical. The hall is famously styled in deco fashion. The stage is magnificent. The costumes of every performer sparkle. The music is flawless. Suddenly one performer comes forward to do a solo number. The room darkens while ALL the spotlights of the entire auditorium aim at the lone performer. In fact, the spotlights shine so brightly on the ONE person that everything else in the room literally fades from view. Your attention is riveted…
Think about your sales presentation, and then ask yourself…
Would you rather point out your message with a twitchy little red laser-dot — that people have to squint to notice, or would you rather shine an 800-watt spotlight?
YOUR sales presentations, marketing letters – or ANY occasion in which you are influencing – should rivet other people’s attention to your message.
And the fastest way to create this experience is to master your use of language.
Not to bend other people to your will, or manipulate other people cruelly, but to gently use language in a way that FEELS natural and comfortable to the person you are speaking to.
Hypnotic Language
In just the past 30 years the effect of language on the human mind has been studied carefully, thanks to the pioneering work of a psychiatrist named Milton Erickson.
Dr. Erickson was a hypnotherapist who found — in 40 years of practice
– that using presuppositions in language could make for more rapid changes in his clients. Often he could create profound transformation in just one session!
He was constantly using presuppositions – things presumed to be true – to guide his clients to assume helpful things. In fact, his carefulness with language began even before his clients walked in the door. Sometimes he would literally write 20 pages of hypnotic suggestion, and then tighten all those pages of suggestion into THREE pages packed richly with subtle meaning and layers of presupposition.
He became so renowned that toward the end of his life he had visitors from around the world; Psychiatrists, therapists and linguists traveled from around the world to see — up close — how this eccentric wheelchair-bound Dr. Erickson made such dramatic changes in people using only brief conversation.
“Do you want to go into a light trance or a deep trance?” (Presupposing that they will go into a trance.)
“I wonder how surprised and delighted you will be when you find this problem has completely vanished.” (Presupposing that this problem will completely vanish.)
“Don’t open your eyes until your unconscious mind has integrated these changes at the deepest possible levels.” (Presupposing that the client’s unconscious mind will make these changes happen deeply before they open their eyes.)
Not surprisingly, some business-minded researchers analyzed Dr. Erickson’s words carefully, and found that his unique conversational style would make for a powerful enhancement to the art of selling.
Of course, the use of presuppositions by sales professionals was already well known by the 1970’s. Many sales experts wrote guidebook after guidebook on the art of assumptive selling, a don’t-take-no attitude that begins by presupposing that the client will buy. (Sometimes called the “assumptive close,” the “either/or” close or the “illusion of choice” close.) See if these sound familiar…
“Do you want this in red or in white?”§
“Will you want the 10-year extended warranty on this, or just the standard§ 3-year warranty?”
“Do you want the basic or the deluxe model?”§
The above presuppositions are useful, certainly effective, but their ongoing use has contributed to the myth of the pushy salesperson, the kind who railroads people into a sale, whether they like it or not.
By unpacking some of the language patterns of Dr. Erickson (and others, beyond the scope of this brief report), there are other MORE artful ways of using presupposition in language, and THAT is what you will learn next…
20 Magic Words that Sell
Adverb Advantage
One of the MOST powerful things to use in language is an adverb. Adverbs are those words that SET THE TONE for the action – whether that action is purchasing your product or even THINKING about your product.
Imagine saying “He happily walked down the street.”
“Happily” is the adverb. (Usually, but not always, you can spot the adverb by the “-ly” at the end.)
The action is modified. Not just WALKING down the street, but HAPPILY walking. Notice what else changes when you say, “He sadly walked down the street”? After all, it’s the same action, but the perception of the action is different, altered by just that one word.
Here are a few must-use adverbs…
1. Naturally
“Naturally, the next time you sit down with a client, or§ speak with a client on the phone, you’ll be mindful of the effect your words are already having on your client’s imagination.”
“Naturally, this program will§ benefit you not just in the near future, but even more over time…”
2. Easily
“You will find yourself easily using these methods in your own§ practice, with clients AND colleagues.”
“As a result of practicing these§ methods, you’ll easily find that clients listen to every word.”
3. Finally
“Finally you’ve found a financial planner whose options for§ you are reasonable AND fit with your most important long-term goals.”
A Helpful Adjective…
An important thing to remember when using adjectives – ANY adjective (although I am singling out just one for Power Word status) — is to put the adjective BEFORE the thing you are describing. Happily, this works as well as an adverb when used this way, setting the tone of the item or behavior BEFORE they even hear what that item or behavior is! Think of it as creating a bias FOR your product or service before they even hear about it!
4. Unlimited
“Think of the unlimited comfort you will have, knowing that§ this plan is increasing in value for you, day in and day out.”
Steering their attention with careful verbs
5. Aware
“Are you aware of the benefits this program will have on your§ bottom line?”
“I know you’re aware of the short-term value of this plan, so§ let’s discuss the long-term benefit to you AND your family.”
6. Realize
“Have you begun to realize the value that this will have on§ your practice?”
“When you realize how easy this program is to maintain,§ you’ll find it even more valuable.”
7. Experience
“As you experience more and more the benefits of using§ these methods, the value to your professional life will be even more far-reaching.”
Finding space in their mind
8. Before
“Before you think about the value this package has to you and§ your company, let’s discuss the superb benefit this has for you personally.”
“Before you go ahead with this program, I have to tell you§ about a few of the bonuses you’ll enjoy by signing up this month.”
9. During
“During our conversation today, you may come up with even more§ reasons why this program is a perfect fit for you, so don’t hesitate to ask me to clarify any of those details for you.”
10. After
“After you become a platinum client of our firm, you may be§ surprised at the comfortable family feeling you’ll enjoy, and you may have a little feeling of regret that you didn’t become an inner circle member a long time ago.”
“After you consider the reasons why this program is so helpful,§ let’s take a moment to look at the temporary discounts that make this so affordable too.”
11. Among
“Among the compelling reasons why you’ll want to join our firm§ is one reason that shines even brighter than the rest, and our conversation today will help you to uncover what that is.”
12. Of course (“Of course” is technically a phrase, not a word, but I’m including it here anyway because it’s REALLY powerful.) You can also substitute the word “obviously”.
“Of course, the best part of this product is how§ easily you can use it…”
“Of course, the reason clients keep coming back to§ us is the ease of use and the outstanding customer service.”
“Obviously,§ the best part of this product is how easily you can use it…”
“Obviously,§ the reason clients keep coming back to us is the ease of use and the outstanding customer service.”
13. Expand
“To expand on the list of reasons our clients like this§ program, let’s take a look at the personal gains you can expect…”
14. Beyond
“Beyond all the financial benefits of enrolling today, there§ are three INTANGIBLE benefits you might not have realized yet…”
Words that Connect & Command
15. And
“Our conversation today has given you new options for choosing§ the best solution AND as you hear more about the unique advantages that my company offers, you can be sure in the future when you look back on today you will feel good that you HAVE made the right decision now.”
Here is an important tip: Use the word “AND” instead of the word “BUT.” The word “BUT” is also a powerful presupposition BUT instead of connecting ideas, it divides them by negating what was said right before it.
Notice how much more congenial and less argumentative the exact same phrases seem in the following examples.
Instead of:
“You are a great cook BUT I am watching my calories.”
USE:
“You are a great cook AND I am watching my calories.”
See the difference?
Experience the difference by substituting “AND” for the word “BUT” in the following examples below:
• “You did a fabulous sales job but I can’t afford it”
• “Your vital signs are good but your cholesterol is high”
• “This is an excellent retirement vehicle but interest rates are low right now”
• “I like you but I can’t go out with you”
16. As
“As you hear the reasons why the coaching program is helpful, you§ can decide for yourself whether you want the ongoing personal and professional benefits that this program will help you create.”
17. Causes
“The wisdom you have gained over the years causes you to§ realize the exceptional value of a having an objective business coach.”
18. Because
“Because you are committed to finding the best, most§ cost-effective solution, this is the program you want to register for today.”
Hidden Commands
19. Now
“As you consider the permanent gains this teleconference will§ help you create in your business – now – you can think for yourself of the ongoing value this teleconference will provide in your personal life as well.”
20. Stop
“When you STOP and consider how valuable this information is, you will wonder about the other interesting tools you could profit from, if you took the time to read this magazine every month.”
Twenty Magic Words That Sell and How to Use Them
Mastering the art of influence involves simply guiding other people’s attention, and the most powerful tool – which you already own! — is your use of language. Your language is like a spotlight that directs WHAT others notice and – more importantly — HOW they notice.
Twenty Magic Words That Sell And How To Use Them
By Mandy Bass
Compare these two experiences, and see the difference…
One:
You are at a seminar in a hotel conference room. The speaker in the front of the room projects a picture on the wall, and wants you to notice something. He takes out a laser pointer and aims it at what he wants you to see. He doesn’t dim the lights or pull the window curtains — he simply aims a little hand-held laser pointer at the picture and starts talking. It takes you a moment to see the shimmering red dot…
Two:
You are at Radio City Music Hall, the largest indoor theater in the world. The place is magnificent, and you are watching a must-see musical. The hall is famously styled in deco fashion. The stage is magnificent. The costumes of every performer sparkle. The music is flawless. Suddenly one performer comes forward to do a solo number. The room darkens while ALL the spotlights of the entire auditorium aim at the lone performer. In fact, the spotlights shine so brightly on the ONE person that everything else in the room literally fades from view. Your attention is riveted…
Think about your sales presentation, and then ask yourself…
Would you rather point out your message with a twitchy little red laser-dot — that people have to squint to notice, or would you rather shine an 800-watt spotlight?
YOUR sales presentations, marketing letters – or ANY occasion in which you are influencing – should rivet other people’s attention to your message.
And the fastest way to create this experience is to master your use of language.
Not to bend other people to your will, or manipulate other people cruelly, but to gently use language in a way that FEELS natural and comfortable to the person you are speaking to.
Hypnotic Language
In just the past 30 years the effect of language on the human mind has been studied carefully, thanks to the pioneering work of a psychiatrist named Milton Erickson.
Dr. Erickson was a hypnotherapist who found — in 40 years of practice
– that using presuppositions in language could make for more rapid changes in his clients. Often he could create profound transformation in just one session!
He was constantly using presuppositions – things presumed to be true – to guide his clients to assume helpful things. In fact, his carefulness with language began even before his clients walked in the door. Sometimes he would literally write 20 pages of hypnotic suggestion, and then tighten all those pages of suggestion into THREE pages packed richly with subtle meaning and layers of presupposition.
He became so renowned that toward the end of his life he had visitors from around the world; Psychiatrists, therapists and linguists traveled from around the world to see — up close — how this eccentric wheelchair-bound Dr. Erickson made such dramatic changes in people using only brief conversation.
“Do you want to go into a light trance or a deep trance?” (Presupposing that they will go into a trance.)
“I wonder how surprised and delighted you will be when you find this problem has completely vanished.” (Presupposing that this problem will completely vanish.)
“Don’t open your eyes until your unconscious mind has integrated these changes at the deepest possible levels.” (Presupposing that the client’s unconscious mind will make these changes happen deeply before they open their eyes.)
Not surprisingly, some business-minded researchers analyzed Dr. Erickson’s words carefully, and found that his unique conversational style would make for a powerful enhancement to the art of selling.
Of course, the use of presuppositions by sales professionals was already well known by the 1970’s. Many sales experts wrote guidebook after guidebook on the art of assumptive selling, a don’t-take-no attitude that begins by presupposing that the client will buy. (Sometimes called the “assumptive close,” the “either/or” close or the “illusion of choice” close.) See if these sound familiar…
“Do you want this in red or in white?”§
“Will you want the 10-year extended warranty on this, or just the standard§ 3-year warranty?”
“Do you want the basic or the deluxe model?”§
The above presuppositions are useful, certainly effective, but their ongoing use has contributed to the myth of the pushy salesperson, the kind who railroads people into a sale, whether they like it or not.
By unpacking some of the language patterns of Dr. Erickson (and others, beyond the scope of this brief report), there are other MORE artful ways of using presupposition in language, and THAT is what you will learn next…
20 Magic Words that Sell
Adverb Advantage
One of the MOST powerful things to use in language is an adverb. Adverbs are those words that SET THE TONE for the action – whether that action is purchasing your product or even THINKING about your product.
Imagine saying “He happily walked down the street.”
“Happily” is the adverb. (Usually, but not always, you can spot the adverb by the “-ly” at the end.)
The action is modified. Not just WALKING down the street, but HAPPILY walking. Notice what else changes when you say, “He sadly walked down the street”? After all, it’s the same action, but the perception of the action is different, altered by just that one word.
Here are a few must-use adverbs…
1. Naturally
“Naturally, the next time you sit down with a client, or§ speak with a client on the phone, you’ll be mindful of the effect your words are already having on your client’s imagination.”
“Naturally, this program will§ benefit you not just in the near future, but even more over time…”
2. Easily
“You will find yourself easily using these methods in your own§ practice, with clients AND colleagues.”
“As a result of practicing these§ methods, you’ll easily find that clients listen to every word.”
3. Finally
“Finally you’ve found a financial planner whose options for§ you are reasonable AND fit with your most important long-term goals.”
A Helpful Adjective…
An important thing to remember when using adjectives – ANY adjective (although I am singling out just one for Power Word status) — is to put the adjective BEFORE the thing you are describing. Happily, this works as well as an adverb when used this way, setting the tone of the item or behavior BEFORE they even hear what that item or behavior is! Think of it as creating a bias FOR your product or service before they even hear about it!
4. Unlimited
“Think of the unlimited comfort you will have, knowing that§ this plan is increasing in value for you, day in and day out.”
Steering their attention with careful verbs
5. Aware
“Are you aware of the benefits this program will have on your§ bottom line?”
“I know you’re aware of the short-term value of this plan, so§ let’s discuss the long-term benefit to you AND your family.”
6. Realize
“Have you begun to realize the value that this will have on§ your practice?”
“When you realize how easy this program is to maintain,§ you’ll find it even more valuable.”
7. Experience
“As you experience more and more the benefits of using§ these methods, the value to your professional life will be even more far-reaching.”
Finding space in their mind
8. Before
“Before you think about the value this package has to you and§ your company, let’s discuss the superb benefit this has for you personally.”
“Before you go ahead with this program, I have to tell you§ about a few of the bonuses you’ll enjoy by signing up this month.”
9. During
“During our conversation today, you may come up with even more§ reasons why this program is a perfect fit for you, so don’t hesitate to ask me to clarify any of those details for you.”
10. After
“After you become a platinum client of our firm, you may be§ surprised at the comfortable family feeling you’ll enjoy, and you may have a little feeling of regret that you didn’t become an inner circle member a long time ago.”
“After you consider the reasons why this program is so helpful,§ let’s take a moment to look at the temporary discounts that make this so affordable too.”
11. Among
“Among the compelling reasons why you’ll want to join our firm§ is one reason that shines even brighter than the rest, and our conversation today will help you to uncover what that is.”
12. Of course (“Of course” is technically a phrase, not a word, but I’m including it here anyway because it’s REALLY powerful.) You can also substitute the word “obviously”.
“Of course, the best part of this product is how§ easily you can use it…”
“Of course, the reason clients keep coming back to§ us is the ease of use and the outstanding customer service.”
“Obviously,§ the best part of this product is how easily you can use it…”
“Obviously,§ the reason clients keep coming back to us is the ease of use and the outstanding customer service.”
13. Expand
“To expand on the list of reasons our clients like this§ program, let’s take a look at the personal gains you can expect…”
14. Beyond
“Beyond all the financial benefits of enrolling today, there§ are three INTANGIBLE benefits you might not have realized yet…”
Words that Connect & Command
15. And
“Our conversation today has given you new options for choosing§ the best solution AND as you hear more about the unique advantages that my company offers, you can be sure in the future when you look back on today you will feel good that you HAVE made the right decision now.”
Here is an important tip: Use the word “AND” instead of the word “BUT.” The word “BUT” is also a powerful presupposition BUT instead of connecting ideas, it divides them by negating what was said right before it.
Notice how much more congenial and less argumentative the exact same phrases seem in the following examples.
Instead of:
“You are a great cook BUT I am watching my calories.”
USE:
“You are a great cook AND I am watching my calories.”
See the difference?
Experience the difference by substituting “AND” for the word “BUT” in the following examples below:
• “You did a fabulous sales job but I can’t afford it”
• “Your vital signs are good but your cholesterol is high”
• “This is an excellent retirement vehicle but interest rates are low right now”
• “I like you but I can’t go out with you”
16. As
“As you hear the reasons why the coaching program is helpful, you§ can decide for yourself whether you want the ongoing personal and professional benefits that this program will help you create.”
17. Causes
“The wisdom you have gained over the years causes you to§ realize the exceptional value of a having an objective business coach.”
18. Because
“Because you are committed to finding the best, most§ cost-effective solution, this is the program you want to register for today.”
Hidden Commands
19. Now
“As you consider the permanent gains this teleconference will§ help you create in your business – now – you can think for yourself of the ongoing value this teleconference will provide in your personal life as well.”
20. Stop
“When you STOP and consider how valuable this information is, you will wonder about the other interesting tools you could profit from, if you took the time to read this magazine every month.”
Saturday, June 06, 2009
Thinking Social Media ?
http://mashable.com/2009/05/27/share-social-media-profiles/
Expland your thinking.
Expland your thinking.
Friday, June 05, 2009
BREAKFAST WITH DANNY MEYER
Hi, folks:
Great news for my power networking fellows---
I am partnering on an exclusive breakfast event with Danny Meyer, the head of UNION SQUARE GROUP , and guess what? The reduced fee for a fabulous “Breakfast with Danny Meyer “ at Tabla is now $60 for friends of Trish Rubin....and that's you.
This is going to be an amazing NYC breakfast event…skip the gym and spend time in a unique setting!
What you get:
1. A special, “first ever” breakfast feast by Chef Floyd Cardoz, Executive Chef of Tabla
( The fantastic, sexy, groundbreaking restaurant where we will dine.)
2. Great networking with some of NYC's best movers and shakers…expand your circles with new contacts!
AND….
3. An up-close and personal presentation by the master, Danny Meyer*
This is a first. A small, intimate room where you can meet a NYC business legend and hear him talk about starting a highly competitive business in NYC, one of the most competitive markets in the world; breaking ground for Union Square Cafe in a not-yet gentrified location, building slowly ( His second restaurant wasn't started for 14 years), using service as a core component in his recipe for success, “collecting the dots and connecting the dots” to build a loyal network...and more, much more.
Remember, Danny grew his brand slowly and deliberately --we can all learn from his success story as we enjoy the company of others who want to experience service and connection in an inspiring way. This breakfast is a must as you head into summer. Register now, and please spread the word & forward this email to others.
Great news for my power networking fellows---
I am partnering on an exclusive breakfast event with Danny Meyer, the head of UNION SQUARE GROUP , and guess what? The reduced fee for a fabulous “Breakfast with Danny Meyer “ at Tabla is now $60 for friends of Trish Rubin....and that's you.
This is going to be an amazing NYC breakfast event…skip the gym and spend time in a unique setting!
What you get:
1. A special, “first ever” breakfast feast by Chef Floyd Cardoz, Executive Chef of Tabla
( The fantastic, sexy, groundbreaking restaurant where we will dine.)
2. Great networking with some of NYC's best movers and shakers…expand your circles with new contacts!
AND….
3. An up-close and personal presentation by the master, Danny Meyer*
This is a first. A small, intimate room where you can meet a NYC business legend and hear him talk about starting a highly competitive business in NYC, one of the most competitive markets in the world; breaking ground for Union Square Cafe in a not-yet gentrified location, building slowly ( His second restaurant wasn't started for 14 years), using service as a core component in his recipe for success, “collecting the dots and connecting the dots” to build a loyal network...and more, much more.
Remember, Danny grew his brand slowly and deliberately --we can all learn from his success story as we enjoy the company of others who want to experience service and connection in an inspiring way. This breakfast is a must as you head into summer. Register now, and please spread the word & forward this email to others.
Saturday, May 30, 2009
Connect in the Garden
Lest you think that I am all connecting work and no play...check out the Garden of Connecting Delight. Les Jardin Bistro,25 Cleveland Pl, between Kenmare and Spring Sts, Nolita, (212-343-9599).
This surprisingly subtle restaurant has muted-yellow walls, aged wooden palnk floors, carefully placed botanical drawings and lace curtains that shield diners from the street...AND an amazing garden of botanical delights where you can invite your favorite people to lunch and create a buzz in a very European setting. Great for CREATION events for friends and clients.
Don't Cut your PR Budget in the Downturn, be an ACE with Trish Rubin
ACE your brand, your networking skill, and take steps to new strategies that can market you quickly! Let me, Trish Rubin, marketing and PR specialist in the NEW PR movement, help you become the CMO…Chief Marketing Officer of your business life.
AND LET ME DO IT IN A NEW YORK MINUTE, just as my popular networking book suggests! www.trnewyorkminute.com
If you are overwhelmed with information as you start a new direction, or if you are stuck in this downturn economy, pinkslipped and powerless, you need a trusted partner to help you take the first steps of action. You need someone to help you design and implement a plan to ACE your future direction. So let me teach you to ACE, that’s Associate, Create and Engage for focus, control and action. In 5 easy one hour sessions, you will meet your identified goals. I’m someone who fits into your marketing budget…according to AMNew York!
even if you are a solo-preneur!
Don’t make the mistake of going it alone. Get connected for success quickly.
I guarantee you will not only create a plan, but you will take ACTION in a NY MINUTE! You will learn foundational business and face to face and online marketing skills to increase revenue and grow the presence of your business.
I tell my clients, “I AM NOT YOUR THERAPIST, I AM YOUR CATALYST” and my influence creates ATTENTION, INTEREST,DESIRE AND ACTION around your personal business goal.
Take FIVE and be ALIVE!…Five hour individual sessions are booking with me or with one of my trainers. Small group sessions are available as well.
Join the service providers, retailers, small businesses, artists, and others who have learned to ACE their business direction.
Contact:Trish@theedventuresgroup.com
A Sharp Eye on the World
Nancy Ireland ‘s lifestyle/newsletter website for women in their late 30's and up is called "A Sharp Eye" www.asharpeye.com. I happily was introduced to the site through my bath junkie connection. The site launched in late November, 2008, and it is positively lovely and delightful. I highly recommend you view it! Along with her newsletter partner, Ginny Day, their interest in finding the hallmarks of effortless and gracious lifestyle, brings the best to readers.
Before her website development, Nancy had an impressive, ten year career as an attorney in New York City focusing on criminal justice and housing. She has served on many boards in Connecticut, and currently serves on the board of the Franklin and Eleanor Roosevelt Institute in Hyde Park, New York. Ginny Day, Nancy’s partner in the lifestyle newsletter, and an economic development consultant, has a keen interest in social networking. Her work in Greenwich on various Boards and foundations has grown her network and connections. Both of these elegant and educated women, leave time in their lives for travel and family, which makes the tone of their newsletter, genuine and elegant…please check out their view of the world. www.asharpeye.com
Add these savvy women to those in the know as you connect the dots and grown your network!
Friday, May 29, 2009
Mark your Networking Calendar...The MORNING BREAKFAST NETWORK SING at STEINWAY!
The Third Time's the CHARM! Back by Popular Demand!
Change your networking tune in a tough economy.
NETWORK at STEINWAY's SPRING SING
and meet new power professionals for result!
Trish Rubin's New York MINUTE Networking invites you to its THIRD ---
Networking Breakfast Morning Sing TM!
Generously Sponsored by Steinway , bath junkie, and Dr. Robert Sorin
Start Early and POWER your Business Day with New Connections!
SING in the Morning at Elegant STEINWAY Hall
Network with connected NYC professionals in a room that HUMS! Be part of an energized, unique NETWORKING experience in the heart of NYC!
Trish Rubin's New York MINUTE Proudly Presents
A Networking Breakfast "Morning Sing" TM
It's the New Power Hour meeting for savvy NYC professionals
Skip the Gym and PUMP up your SPRING Networking!
Meet Up and Sing--- or Listen and Applaud!
Gift Bags to the first 50 attendees!
8:00am: Networking and Hosted Buffet Breakfast in a GRAND NYC Space..STEINWAY HALL!
8:30am-9:00am: Trish Rubin presents A New York Minute Group Singing Warm-up led by Ingrid Saxon, Vocal Coach. Group Choral Sing accompanied by Betsy Hirsch of Steinway
9:00 am: Take on the Business World with a SPRING in your Step, a Song for your day and new leads!!
Date: June 4th 8:00 am-9:00am
Venue: Steinway Hall , 109 West 57th Street. Btwn 6th and 7th Avenues
RESERVE TODAY!
Questions: trish@theedventuresgroup.com
Three Times the Network Charm...JB Rote'
You never know where the connections are as you build your network...So I'm at a crafts fair in upstate NY on the holiday weekend...and the best thing about it is not the baubles...it's meeting JB Rote' from NYC. She was representing the most talented jewelry designer at the fair--but in such style..That's because she is a talented NYC performer!! She has an SLN credit! Please check this dynamo out! When it comes to connecting the dots, she has an interesting spin on connecting with people. And my lens is always on the ways to be different and resourceful as you meet and connect.
Here's JB's meet up tip for herself and please think of its originality....SO---I asked her what JB meant in her name when she gave me her card... she said very sweetly, "I have a three time rule about my name...I only tell people my full name AFTER I meet them 3 times!!!" I like the audacity and the energy and the edge of that idea.In fact I may have to satrt using MY initials..TA RUBIN anyone???...You just would find it impossible not to follow up with her. So I may steal a page from her networking book as I am writing my own book two!
I'm hoping that she will finally tell me the JB secret. I've got 2 times to go...meanwhile...she's a talented performing force to be reckoned with...just google her name...and stand back. When I get her full name, I will tell you her website details...smile
Friday, May 22, 2009
Backwards in Heels for Fall! September 16th at Steven-Bradford Search
With a big THANK YOU to Erika Weinstein, President of Stepehen-Bradford Search, Trish Rubin's Backwards in Heels Networking for Executive Women announces its fall date, September 16th in the fabulous offices of Bradford-Search on Madison Avenue. The panel for this hot ticket for executive women's empowerment and networking is being built with care for my loyal subscribers and new guests who recognize the value of women meeting the women THEY MUST MEET ON THE SOLES OF THEIR FEET! There will be surprises and entertainment as well as POWERFUL CONTENT from four high profile NYC women.
As soon as the panel is set, you will hear.From my initial meetings on the event, I'd say it is a WINNER!!!
Interesting News for Networkers seeking Low Rates!
I met a wonderful New Yorker, Michael Laitman, at a great networking breakfast run by my good friend and SUPER CONNECTOR, Ron England, at the Penn Club on Wednesday. Ron's Wharton Leads Breakfast is an invitation to powerful connections. I've never thought of blogging about financial services, but Michael is a very genuine person with an interesting product...an affordable interest only mortgage. If you or someone you know needs his help to close on this powerful Merrill Lynch mortgage product, you will be in great hands. He is one of the GOOD GUYS! I was compelled to offer him a spot as a POWER CONNECTOR on my blog. Michael helps people connect the dots to saving money. Have a look at the details!
The mortgage is interest-only for the first 10 years, adjustable monthly, and linked to the one-month LIBOR Index. We have the lowest rate available in the market today.
Today's rates for loans up to $3 million (all rates and terms subject to change):
1.875%, with 1 point.
2.250%, with zero points.
Additional benefit: If a client has $1 million at Merrill Lynch, they may qualify for a 0.25% discount off the spread. For example, the rate with zero points would be only 2% for a client with a $1 million account. So, a $600,000 mortgage at a rate of 2% would only cost $1,000 per month.
No pre-payment penalties and the borrower can pay down principal at any time.
General info: Maximum 55 - 65% financing (based on loan amount and location), no current home renovations, excellent credit, home not held in a trust, home not listed for sale in the past 6 months. Not available in all areas. Merrill Lynch is an equal opportunity housing lender.
Thanks for your help.
Warm regards,
Michael
Michael D. Laitman, CFM
Merrill Lynch Global Wealth Management
2 World Financial Center, 40th Floor
New York, NY 10281-6100
Phone: 212-236-4255
Fax: 212-669-0715
E-mail: Michael_Laitman@ml.com
The mortgage is interest-only for the first 10 years, adjustable monthly, and linked to the one-month LIBOR Index. We have the lowest rate available in the market today.
Today's rates for loans up to $3 million (all rates and terms subject to change):
1.875%, with 1 point.
2.250%, with zero points.
Additional benefit: If a client has $1 million at Merrill Lynch, they may qualify for a 0.25% discount off the spread. For example, the rate with zero points would be only 2% for a client with a $1 million account. So, a $600,000 mortgage at a rate of 2% would only cost $1,000 per month.
No pre-payment penalties and the borrower can pay down principal at any time.
General info: Maximum 55 - 65% financing (based on loan amount and location), no current home renovations, excellent credit, home not held in a trust, home not listed for sale in the past 6 months. Not available in all areas. Merrill Lynch is an equal opportunity housing lender.
Thanks for your help.
Warm regards,
Michael
Michael D. Laitman, CFM
Merrill Lynch Global Wealth Management
2 World Financial Center, 40th Floor
New York, NY 10281-6100
Phone: 212-236-4255
Fax: 212-669-0715
E-mail: Michael_Laitman@ml.com
Wednesday, May 20, 2009
PR Cutbacks at Corporate can Be a Boon to Outsourcing Contractors
My surefire abilty to quickly get single practitioners,small businesses and service providers to ACE their brand presence and leverage their network makes me smile when I read these comments.
http://blogs.bnet.com/pr/?p=373
The word is spreading about contractors, consultants, coaches, like myself who can provide quick ROI value in an affordable way in this downturn. NEVER HAS THE TIME BEEN BETTER to invest in what sets you apart from the rest---and to BUZZ that to your niche market.
If you want to ACE your Brand and your Network. I am the Henry Higgins of Networking!!!
http://blogs.bnet.com/pr/?p=373
The word is spreading about contractors, consultants, coaches, like myself who can provide quick ROI value in an affordable way in this downturn. NEVER HAS THE TIME BEEN BETTER to invest in what sets you apart from the rest---and to BUZZ that to your niche market.
If you want to ACE your Brand and your Network. I am the Henry Higgins of Networking!!!
WOMEN's NETWORKING EVENTS with SUBSTANCE AND STYLE!D
She COULD DO ANYTHING HER FAMOUS PARTNER DID...AND SHE DID IT backwards and HEELS!
In honor of GINGER ROGERS, an ICON of NETWORKING,I launched a power networking brand in 2008 called, "BACKWARDS IN HEELS NETWORKING!" Today we are looking at our 4th event in NYC on September 25th generously hosted by STEPHEN-BRADFORD SEARCH in midtown NYC. So mark your calendars. BIH offers GREAT CONNECTIONS for EXECUTIVE WOMEN and a panel discussion to power thinking and collaboration in any room from high above TIMES SQUARE to... Picadilly Square,yes, BIH goes BAckwards in LONDON this December! The BIH event always has learning at its core, but connection and fun as well. There's always entertainment...and there's always a gallery of a few good men who are invited to see how the other half networks!
If you are interested in partnering on a Backwards in Heels event as a site sponsor or event sponsor, contact Trish at trish@theedventuresgroup.com. Your company can get a huge marketing and networking lift by giving women a place to meet on the soles of their feet.
In honor of GINGER ROGERS, an ICON of NETWORKING,I launched a power networking brand in 2008 called, "BACKWARDS IN HEELS NETWORKING!" Today we are looking at our 4th event in NYC on September 25th generously hosted by STEPHEN-BRADFORD SEARCH in midtown NYC. So mark your calendars. BIH offers GREAT CONNECTIONS for EXECUTIVE WOMEN and a panel discussion to power thinking and collaboration in any room from high above TIMES SQUARE to... Picadilly Square,yes, BIH goes BAckwards in LONDON this December! The BIH event always has learning at its core, but connection and fun as well. There's always entertainment...and there's always a gallery of a few good men who are invited to see how the other half networks!
If you are interested in partnering on a Backwards in Heels event as a site sponsor or event sponsor, contact Trish at trish@theedventuresgroup.com. Your company can get a huge marketing and networking lift by giving women a place to meet on the soles of their feet.
Williams Club Reviews
The Williams Club is a fantastic venue to present any event. Along with my colleague, Wanda Mann and 40 amazing NY women, we enjoyed the ambiance and networking stage that was set for us by Lara and Steve. Thanks to you all. I so enjoyed presenting Networking is your Little Black Dress and the secrets to selling yourself in a NY MINUTE using the ATTENTION ECONOMY to your advantage! Don't forget to tuck our copy of Trish Rubin's New York MINUTE for Networking under your arm before you hit any room in NYC!
Tuesday, May 19, 2009
bath junkie "BEST of NY" and BEST FRIEND of Hardworking Networkers!
Networking can be a busy business...reward yourself after a hard day's connecting. bath junkie, the hip NYC flagship store according to NY Magazine and Zagats and Crains, can create a unique restorative bath, shower and body product to relax you! Scent your world with lavender, eucalyptus or blends of 200 in-store fragrances. The soapistas, Allie and Jessica, can help guide you in creating products to relax and rejuvenate at an affordable price... and you may even get a song thrown in as they create your unique fragrance. According to brand manager, Trish Rubin, in a recent issue of Crains, "Eight million people in NYC and YOU will have a unique scent! How's that for a memorable networking brand?!"
AND if that weren't enough, bath junkie has hosted 20 events in house, since opening a mere five months ago, for business networking and socializing under their white market umbrella. The wine flows, the connections bubble up, and the scent of success surrounds.
Call TRish Rubin: Brand Manager to schedule your event. 227 Mulberry Street/212 925 5857.
The economy Stinks BUT you don't have to!
Highlights from my Williams Club Speech May 19th
NETWORKING is Your Little Black Dress
It’s simple and elegant. It’s timeless and fits in anywhere. It’s recognized worldwide as a standard, and should be in any savvy business woman’s arsenal. Dress it up or down and use wear it to death.
I’m not talking about a fashion mainstay. I’m talking about a communication necessity: the power to connect with people and form profitable relationships-- networking.
You may have the Coco Chanel styled classic hanging in your closet. Most women own a little black dress. But to make powerful business presence, wardrobe isn’t enough. Outfit yourself in a networking style that suits you just as personally.The“LBD” style of networking may be the answer to your business success.
“LBD”, the little black dress of networking, can’t be borrowed from anyone. It must genuinely fit you. It is your attention getter that attracts potential clients and referrals. It is the compelling power you deserve at any age or career level. Networking in classic little black dress style, you’ll move confidently, developing business and client. You are the CDO, “Chief Designer Officer”, marketing with style that is totally original. As Henry Higgins displayed by elevating Eliza, communication skill and connection is absolutely teachable. So let’s get dressed, ladies, and get to the party.
Women network differently than men. How many men would take on the little black dress challenge? Well, a few. I live in NYC and understand anything is possible! But the majority of men fall into traditional patterns of networking. Men begin their networking lives connecting to business through sports, school ties, and beer buzzed happy hours. Some men advance beyond this basic level. Male networkers do write books and articles on the subject. Yet most men don’t read these since they are stuck in the same old fashion plate for making contacts used in their father’s day. Somebody needs to tell them those days are gone.
Research reports women build relationships differently from men. Females tend to work more deliberately socially and often invest in one contact at a time that connects them to others. Women, as science suggests, also possess superior peripheral vision. This asset serves them on their feet as they meet people. It’s a social sixth sense most women have as they take on the landscape of networking opportunity. Women tend to work from trust while men are driven to take power. So trust yourself. Use a little black dress style of meeting and connecting to new people for business result. You have tools for success. Just use the right couture pattern of communication.
If you think you can’t learn to be a better networker, think of Audrey Hepburn as Ms. Doolittle diligently perfecting the “Rain in Spain” through repetitive patterning and simple practice. Think of timeless Audrey as Holly Golightly, breezing out the door to her NYC apartment in her little black dress, taking the world on with a wink and a smile. It’s elegant and simple. Practice and a positive attitude will ACE your networking in style. Make networking of daily importance in your business life and social world. As your communication standard, a little black dress attitude for networking goes a long way.
ACE your Little Black Dress Style
Networking doesn’t have to be complex, like the staple in your wardrobe, keep it simple.. ACE your networking in little black dress style!
ACE is manageable framework for meeting people through direct tools and strategies of “Associating, Creating and Engaging”. These are elegant simple designer communication tenets you don every day with confidence. Like a Chanel statement, this framework helps you make lasting impressions on people. Those impressions grow through authentic personable contact that blooms into a genuine business connection.
Mutual benefit underlies this business development design. Benefit isn’t always a bottom line credit for you. Be disciplined. Think. With whom will you associate? Let people see the simple benefit you offer them as a genuine person. Even if a deal is not on the horizon immediately as you build your contacts,keep associating. The benefit of adding a layer to your social network can be as valuable as getting one great business deal. It’s like hanging another perfect strand of pearls around your neck. Marvelous effect. The social network may carry you forward farther if you continue to invest strategic time and effort in it, and you can do it in little black dress style with strategic repeated practice and positive outlook.
People need to meet people as they do business, so think simply and elegantly, and with confidence. Someone out there wants you! Get out of your cubicle or office and find the people who are looking for you. See yourself on a continual networking campaign that is light touch. Be the Holly Golightly of networking as you ACE your own network in little black dress Style.
NETWORKING is Your Little Black Dress
It’s simple and elegant. It’s timeless and fits in anywhere. It’s recognized worldwide as a standard, and should be in any savvy business woman’s arsenal. Dress it up or down and use wear it to death.
I’m not talking about a fashion mainstay. I’m talking about a communication necessity: the power to connect with people and form profitable relationships-- networking.
You may have the Coco Chanel styled classic hanging in your closet. Most women own a little black dress. But to make powerful business presence, wardrobe isn’t enough. Outfit yourself in a networking style that suits you just as personally.The“LBD” style of networking may be the answer to your business success.
“LBD”, the little black dress of networking, can’t be borrowed from anyone. It must genuinely fit you. It is your attention getter that attracts potential clients and referrals. It is the compelling power you deserve at any age or career level. Networking in classic little black dress style, you’ll move confidently, developing business and client. You are the CDO, “Chief Designer Officer”, marketing with style that is totally original. As Henry Higgins displayed by elevating Eliza, communication skill and connection is absolutely teachable. So let’s get dressed, ladies, and get to the party.
Women network differently than men. How many men would take on the little black dress challenge? Well, a few. I live in NYC and understand anything is possible! But the majority of men fall into traditional patterns of networking. Men begin their networking lives connecting to business through sports, school ties, and beer buzzed happy hours. Some men advance beyond this basic level. Male networkers do write books and articles on the subject. Yet most men don’t read these since they are stuck in the same old fashion plate for making contacts used in their father’s day. Somebody needs to tell them those days are gone.
Research reports women build relationships differently from men. Females tend to work more deliberately socially and often invest in one contact at a time that connects them to others. Women, as science suggests, also possess superior peripheral vision. This asset serves them on their feet as they meet people. It’s a social sixth sense most women have as they take on the landscape of networking opportunity. Women tend to work from trust while men are driven to take power. So trust yourself. Use a little black dress style of meeting and connecting to new people for business result. You have tools for success. Just use the right couture pattern of communication.
If you think you can’t learn to be a better networker, think of Audrey Hepburn as Ms. Doolittle diligently perfecting the “Rain in Spain” through repetitive patterning and simple practice. Think of timeless Audrey as Holly Golightly, breezing out the door to her NYC apartment in her little black dress, taking the world on with a wink and a smile. It’s elegant and simple. Practice and a positive attitude will ACE your networking in style. Make networking of daily importance in your business life and social world. As your communication standard, a little black dress attitude for networking goes a long way.
ACE your Little Black Dress Style
Networking doesn’t have to be complex, like the staple in your wardrobe, keep it simple.. ACE your networking in little black dress style!
ACE is manageable framework for meeting people through direct tools and strategies of “Associating, Creating and Engaging”. These are elegant simple designer communication tenets you don every day with confidence. Like a Chanel statement, this framework helps you make lasting impressions on people. Those impressions grow through authentic personable contact that blooms into a genuine business connection.
Mutual benefit underlies this business development design. Benefit isn’t always a bottom line credit for you. Be disciplined. Think. With whom will you associate? Let people see the simple benefit you offer them as a genuine person. Even if a deal is not on the horizon immediately as you build your contacts,keep associating. The benefit of adding a layer to your social network can be as valuable as getting one great business deal. It’s like hanging another perfect strand of pearls around your neck. Marvelous effect. The social network may carry you forward farther if you continue to invest strategic time and effort in it, and you can do it in little black dress style with strategic repeated practice and positive outlook.
People need to meet people as they do business, so think simply and elegantly, and with confidence. Someone out there wants you! Get out of your cubicle or office and find the people who are looking for you. See yourself on a continual networking campaign that is light touch. Be the Holly Golightly of networking as you ACE your own network in little black dress Style.
The Attention Economy...ATTENTION JOB SEEKERS !
We are in the midst of a recession, but what we are experiencing in the downturn is actually an OVERLOAD. Anyone who is looking for work, can tell you that they are experiencing stress related to the amount of information, stimuli, and advice from others.
Here's a few thoughts to help the job seeking NETWORKING PROFESSIONALS, out there...Think about the ATTENTION ECONOMY you are in...The term dates back to the 1990's coined by economists. It's buzzing as a term today...in short, it refers to the inability of people to cut through the overwhelming amount of information coming at them through media, online and face to face communication. How to best get to the next sure thing??
Since my work touches coaching people as networking professionals, even if they are employed, I will borrow a page from the ad world...to come closer to making a yourself stand out in the swarm of downsized individuals use AIDA to combat being lost and overlooked in the networking crowd.
A means Attract, I means Interest, D means desire....and A means action! To get someone's attention...go from A to A..not A to Z...Attraction to to Action!
As a networker you can create this type of "brand" around you that you can strategically place with people,one on one...or in big rooms as you network.
To draw attention, cultivate yourself as special in the ATTENTION ECONOMY with my help, of course!
Here's a few thoughts to help the job seeking NETWORKING PROFESSIONALS, out there...Think about the ATTENTION ECONOMY you are in...The term dates back to the 1990's coined by economists. It's buzzing as a term today...in short, it refers to the inability of people to cut through the overwhelming amount of information coming at them through media, online and face to face communication. How to best get to the next sure thing??
Since my work touches coaching people as networking professionals, even if they are employed, I will borrow a page from the ad world...to come closer to making a yourself stand out in the swarm of downsized individuals use AIDA to combat being lost and overlooked in the networking crowd.
A means Attract, I means Interest, D means desire....and A means action! To get someone's attention...go from A to A..not A to Z...Attraction to to Action!
As a networker you can create this type of "brand" around you that you can strategically place with people,one on one...or in big rooms as you network.
To draw attention, cultivate yourself as special in the ATTENTION ECONOMY with my help, of course!
Thursday, June 07, 2007
Casting a wide net.... Strategies for Innovating and MAintaining a Robust Client list
These posts are about THE FUNDAMENTALS...anyone who is accomplished in any field, golf, for example, has mastered the fundamentals and practiced over and over to perfection. The same goes when one works on communication skills... the training course is about fundamentals...then innovations that create the next great TIGER WOODS of Communiation...it could be you.
FIND THE CONNECTORS: PEOPLE WHO REFER TO BUSINESS
The objective is to continually mine resources and referrals who will act as worker bees for you building your network...there's the saying..."Make money while you sleep"...well, this is making contacts while you sleep....An example is when clients, friends or referrals of mine meet, let's say in an oversees airport...they are strangers to each other..and within minutes they connect because they know me...they are talking about me very positively a half of a twist away in an airport...and I am asleep while they are connecting....the result of that is the genuine perception that I know EVERYBODY!...well, that's an exaggeration, but it appears I do...one of my clients has called me..the VIT...Very Important TRISH....for that reason.
The work we are doing is Networking...you may think it's a 4 letter word...you don't like it. It is a four letter word...it translates to SALE. Now if you are uncomfortable with the salesperson image replace it with the sense of yourself as a POWERFUL MEGAWATT CONNECTOR..your image , your largess, your skill set will combine to make you a connected person...and people like that...Not a CELEBRITY...celebrities are only famous for their FAMOUS-NESS. You are not seeking Rock Stardom as a networker...you are a connector...part of a value chain that includes you and any other valuable people you connect with that create positive energy and business.
GET OUT OF THE OFFICE....
GET OFF THE PHONE...
GO FACE TO FACE.
Look for the Town Criers...the people who will talk about you.
Look at your clients...the corporations who you are billing a re full of people who need to be noticed....with the lightest touch, your doing that can get them talking about you...wherever they go.
become a matchmaker as part of your own connecting list grows...
Be selfless
It's about them...not you...yet!( time for that later)
Find the People who need People, and get linked in!
ESTABLISH A NEW SOCIAL BEHAVIOR THAT QUICKLY ADVANCES TRUST IN YOUR EXPERTISE
Think about awareness...train yourself to READ the ATMOSPHERE...this takes work and practice, not putting your headphones on or sticking your head into the WSJ..wherever you are be aware.
Become the CIO of yourself...the Chief Innovation Officer....take control of the perception people have of you...you have 9 sec to make a positive visual impression
The Rocket Science of presenting a look...create a standard...if it's not working, change...if it's dated, update. Look at the image you are conveying...then bring something new and fresh to it.
Look into Social Science...Read Goleman, read Media books about how image is created and take some of the tips on..study yourself as an action research project.
Be a student of Global Pop Culture...use the internet to create as much information about the world in your own mind that knowing even a word...like senpai (mentor) and using it in conversation makes you look aware of diverse topics...connected.
USE TECHNOLOGY TO BUILD RAPPORT with Clients
Technology is great for INFORMING and Confirming....powerful!Use it for factoid...but to develop networking skill use it as a bridge, glue to the face to face and personal touches..
Remember...One email done in haste can ruin an entire relationship...it is like skywriting...you never know who's going to see this.Techno dissonance
Balance the sources of e communication: Phone, texts, email, fax...ipod casting
Build groups as they do online within your own database and get them connected.
All of these can work for you, all of them have pitfalls as well as benefits to Communicating.
Know how to keep connected with brief but original language standards...find the signature communication style...what kills e communication..VAGUE ness It's a cost to productivity.
KEEP YOUR CLIENT BASE CONTENT AND CONNECTED
Use the FAce book model..but you create the group ideas to gather around.
Act as the CIO of your client base, thinking about how to innovate for clients to be reminded of you consistently
Brand yourself as the _____guy or woman...then create it in the image you acquire.
Share as many personal aspects as you are nearly comfortable wit...get a bit uncomfortable so that you push yourself to a new interpersonal level.
KNOW PEOPLE's NAmes....Identity TRIANGLES FOR ALL YOUR CLIENTS.( MAke a visual representation of all of them) Their NAme at Top... thier significant person...a significant business person...then USE it as you engage...NAMES KEEP PEOPLE HAPPY!
FIND THE CONNECTORS: PEOPLE WHO REFER TO BUSINESS
The objective is to continually mine resources and referrals who will act as worker bees for you building your network...there's the saying..."Make money while you sleep"...well, this is making contacts while you sleep....An example is when clients, friends or referrals of mine meet, let's say in an oversees airport...they are strangers to each other..and within minutes they connect because they know me...they are talking about me very positively a half of a twist away in an airport...and I am asleep while they are connecting....the result of that is the genuine perception that I know EVERYBODY!...well, that's an exaggeration, but it appears I do...one of my clients has called me..the VIT...Very Important TRISH....for that reason.
The work we are doing is Networking...you may think it's a 4 letter word...you don't like it. It is a four letter word...it translates to SALE. Now if you are uncomfortable with the salesperson image replace it with the sense of yourself as a POWERFUL MEGAWATT CONNECTOR..your image , your largess, your skill set will combine to make you a connected person...and people like that...Not a CELEBRITY...celebrities are only famous for their FAMOUS-NESS. You are not seeking Rock Stardom as a networker...you are a connector...part of a value chain that includes you and any other valuable people you connect with that create positive energy and business.
GET OUT OF THE OFFICE....
GET OFF THE PHONE...
GO FACE TO FACE.
Look for the Town Criers...the people who will talk about you.
Look at your clients...the corporations who you are billing a re full of people who need to be noticed....with the lightest touch, your doing that can get them talking about you...wherever they go.
become a matchmaker as part of your own connecting list grows...
Be selfless
It's about them...not you...yet!( time for that later)
Find the People who need People, and get linked in!
ESTABLISH A NEW SOCIAL BEHAVIOR THAT QUICKLY ADVANCES TRUST IN YOUR EXPERTISE
Think about awareness...train yourself to READ the ATMOSPHERE...this takes work and practice, not putting your headphones on or sticking your head into the WSJ..wherever you are be aware.
Become the CIO of yourself...the Chief Innovation Officer....take control of the perception people have of you...you have 9 sec to make a positive visual impression
The Rocket Science of presenting a look...create a standard...if it's not working, change...if it's dated, update. Look at the image you are conveying...then bring something new and fresh to it.
Look into Social Science...Read Goleman, read Media books about how image is created and take some of the tips on..study yourself as an action research project.
Be a student of Global Pop Culture...use the internet to create as much information about the world in your own mind that knowing even a word...like senpai (mentor) and using it in conversation makes you look aware of diverse topics...connected.
USE TECHNOLOGY TO BUILD RAPPORT with Clients
Technology is great for INFORMING and Confirming....powerful!Use it for factoid...but to develop networking skill use it as a bridge, glue to the face to face and personal touches..
Remember...One email done in haste can ruin an entire relationship...it is like skywriting...you never know who's going to see this.Techno dissonance
Balance the sources of e communication: Phone, texts, email, fax...ipod casting
Build groups as they do online within your own database and get them connected.
All of these can work for you, all of them have pitfalls as well as benefits to Communicating.
Know how to keep connected with brief but original language standards...find the signature communication style...what kills e communication..VAGUE ness It's a cost to productivity.
KEEP YOUR CLIENT BASE CONTENT AND CONNECTED
Use the FAce book model..but you create the group ideas to gather around.
Act as the CIO of your client base, thinking about how to innovate for clients to be reminded of you consistently
Brand yourself as the _____guy or woman...then create it in the image you acquire.
Share as many personal aspects as you are nearly comfortable wit...get a bit uncomfortable so that you push yourself to a new interpersonal level.
KNOW PEOPLE's NAmes....Identity TRIANGLES FOR ALL YOUR CLIENTS.( MAke a visual representation of all of them) Their NAme at Top... thier significant person...a significant business person...then USE it as you engage...NAMES KEEP PEOPLE HAPPY!
Thursday, April 19, 2007
New Kid in Town
The song " New Kid in Town" by the Eagles features a line about talk on the street. Today the talk on the street and on the airwavs and on the internet is about the Massacre at Virginia Tech. After the first days of shock and horror have passed. new developments including the documentation of the crime by the shooter, have brought out a bevy of doctors, psychologists and specialists. speculation about Cho's mental health are unending.
But the idea of the New Kid in Town haunts me. It seems that the anger represented in the words and pictures left behind by the murderer points to a condition of isolation and alienation that is allowed to grow and fester until it becomes unstopable--resulting in heinous crimes of the nature we see this week. Newton's first law, an object in motion stays in motion...remains in play holds here. The motion, the unspeakable and unstopable activity of a new kid in town on the Virginia campus, seems to have been unchecked--only halfheartedly attended to, documented and studied with a casual nod to his uncertain mental condition. What about the systems for the new kid who comes to town, to the campus, to a new place to live. The kid who isn't making it, who is out of step...where are the tools, the processes that our campuses our communities need to provide in this current age of stress and depression that may help us see that the new kid in town is in trouble. The object in motion...the angry, the hate and distrust, grows, picking up momentum until it collides with other lives...forces in motion, and extinguishes these lives forever.
In the song, New Kid in Town....another telling line about "tears on your shoulder'...the image of those tears of family and friends for lives lost needs to inspire us to fix what is broken...where are the systems for saving the damged New Kids in Town?
But the idea of the New Kid in Town haunts me. It seems that the anger represented in the words and pictures left behind by the murderer points to a condition of isolation and alienation that is allowed to grow and fester until it becomes unstopable--resulting in heinous crimes of the nature we see this week. Newton's first law, an object in motion stays in motion...remains in play holds here. The motion, the unspeakable and unstopable activity of a new kid in town on the Virginia campus, seems to have been unchecked--only halfheartedly attended to, documented and studied with a casual nod to his uncertain mental condition. What about the systems for the new kid who comes to town, to the campus, to a new place to live. The kid who isn't making it, who is out of step...where are the tools, the processes that our campuses our communities need to provide in this current age of stress and depression that may help us see that the new kid in town is in trouble. The object in motion...the angry, the hate and distrust, grows, picking up momentum until it collides with other lives...forces in motion, and extinguishes these lives forever.
In the song, New Kid in Town....another telling line about "tears on your shoulder'...the image of those tears of family and friends for lives lost needs to inspire us to fix what is broken...where are the systems for saving the damged New Kids in Town?
Wednesday, April 18, 2007
The Power of a New York Smile
Trish Rubin’s New York MINUTE
I've invited my good friend and amazing speaker, Debra Moorhead to New York, but I have to warn her about costs.Another friend of mine recently moved here to the upper west side of New York City and remarked about the high cost of living. She laughed, observing that everything here in the greatest city in the world seems to be based in the number 25, not 23, as the new Jim Carry psychodrama movie suggests. Someone parks your car overnight in a midtown garage, someone washes your West side apartment windows, someone hands you a grocery bag with one or two items downtown, and, in some restaurants on the East side, someone hands you a hamburger, and you got it. It’s $25.00.That’s seems to be the baseline cost of factoring goodtime living in the great city of New York.
Having that good time in Manhattan, is a challenge if you want to break the 25 Rule. I’ve tried engaging all my senses in the cause. I’ve eyeballed the “Cheap Eats” issues of city magazines trying to find the bargains. I’ve eavesdropped on more than one R train conversation, about downtown sleeper sites, listening for low cost entertainment tips. Mostly it’s the younger city crowd that knows where to find the goodtime bargains. Sniffing out the spots that millennial and Gen Y ers know can get you far. These younger New York hipsters’ depth of wallet share as they crisscross the city may be thin, but, they know a good time on a dime when they see it. Yet persuading my newly arrived friend of the possibilities, reminds me that the hunt for feeling good at a good price in Manhattan can become a part-time job.
I’d rather invest my energy in something that costs nothing, but brings a feel good power to this city wherever you are. It’s a freebie you won’t find on Craig’s List. It’s the cost of a smile in your day.
I think of my daughter, Alexandra, a Gen Y-er herself. From infancy, she woke up with a smile on her face. Before her eyes opened, she grinned. Her behavior at age twenty is still the same as she opens her eyes to New York each day. She’s wired for smiles. Research would say she is unique among us in this town, since a lot of us here, tourists not included, wake each morning, not singing New York New York, but with the stressful, “Oh Gosh, it’s morning again,” feeling. Even before we even hit the pavement and have to deal with the press of the crowds and the jockeying for position at the curb or on the train platform, we get that Groundhog Day reminder, that wake up call to the brain that it’s show time. Actually, our bodies do us a big favor and release a chemical, about an hour before we rise, to safeguard us from the daily jolt of awakening.
But, once out on the street, accustomed to the routine of beginning our day in the noise and the hubbub of the morning commute , even the grumpiest, “coffee guzzliest” New Yorker” among us should be ready to use the low cost power of a smile to create a good feeling that money can’t buy. That power creates a buzz that charges the city day positively. Research says that people who smile, who laugh, and who purposefully think about getting others to do so, are happier and less stressed, and more productive. This is not rocket science, but it is science. It’s social and behavioral science. I’ve tried it myself many times throughout New York, Most recently on 43rd street. Smiling a construction worker resulted in an interesting quick conversation that schooled me in the history of the building he was working on that day. Yesterday, I used the power of a smile to exchange that “buzz “with the coat check attendant in an east side office building. He smiled broadly thanked me for taking time to actually find my coat check ticket. Do you know how many New Yorkers are too lazy to even look for a coat check ticket in this city? The scowls alone that come from that activity could cause a communication power drain. SO what about it? If you were to do a small, action research project here on the streets of New York testing the theory of a power of a smile it might look something like this. Give it try.
· Create your own version of Groundhog Day, the movie. Follow the same routine, the same path, the same behavior for two days as you head to work. BUT, don’t interact. No morning TV .On the street, don’t smile, don’t look directly at people, use your iPod, read your paper. Be wrapped up in you. Extend it into the first hour at the office. Be very self-centered. Loose your coat check ticket and don’t care. Do this for two days.
· On the third day, wake up and smile. Put on a funny TV or radio morning chat show, laugh. Practice smiling in the mirror as you shave or do your makeup. Then hit the street, no iPod, unless for a few minutes of great upbeat morning music to lighten your mood. Begin to make eye contact as you follow the same routine with people, doormen, vendors, policemen, babies and their nannies. Nod and smile. Go to work with a bag of pastries, visit people and say hello. Offer them a treat. Call people by their names. Make it a point to breathe and exhale deeply, and keep smiling.
Now reflect for a New York Minute on that third day. What’s been different? Aside from gaining a few carbs from the pastries, you-- and everyone around you-- gained because of your purposeful focus on the energy of a smile. You’ve created, as social scientists say, a brain to brain bridge with people through your bridge of smiles. They’ve returned you the favor with their own energy, and make no mistake about it, it fuels you. Years ago Tom Peters revolutionized the business world with his organizational call to action, “MBWA”, Management by Walking Around. Today create a simple and powerful change in your business and personal life. Do it here in this city that is becoming more known for its hospitality than ever before. It’s a reason why people like my friend are choosing to come back to live in cities. Be a one person New York Good Will Ambassador. You can control how people view you, by “SAWA”, Smiling and Walking Around.
This past week, my dentist, the man I am trusting my smile to, and someone who believes in the power of a smile as he approaches dentistry, gave me a favorite book of his written by another New York patient. The book is, The Power of NICE, How to Conquer the Business World with Kindness. ( Linda Kaplan and Robin Koval ) The authors talk about the need to be genuine, not to be seen as calculating when you are projecting positive energy. Think of the power of smiling in that way. It’s got to be real and not forced, so practice in your day with safe smiles…doormen, policemen, bus drivers, shop clerks and tourists are great for smile work. You’ll know you are there in your New York smile when you grin at a child and they quickly smile back at you. Kids can tell the difference at a very early age between someone who is genuine and someone who is faking it.
Experiment and practice. And with the twenty-five dollars you save daily from this no cost approach to life, you can splurge. Forget the cheap eats for a day and invest in a hamburger with a friend at one of our many trendy New York places-- and smile as you pay the tab. You’ll create positive energy in Manhattan, attract good vibes, and maybe even welcome your morning wake up call the next day.
I've invited my good friend and amazing speaker, Debra Moorhead to New York, but I have to warn her about costs.Another friend of mine recently moved here to the upper west side of New York City and remarked about the high cost of living. She laughed, observing that everything here in the greatest city in the world seems to be based in the number 25, not 23, as the new Jim Carry psychodrama movie suggests. Someone parks your car overnight in a midtown garage, someone washes your West side apartment windows, someone hands you a grocery bag with one or two items downtown, and, in some restaurants on the East side, someone hands you a hamburger, and you got it. It’s $25.00.That’s seems to be the baseline cost of factoring goodtime living in the great city of New York.
Having that good time in Manhattan, is a challenge if you want to break the 25 Rule. I’ve tried engaging all my senses in the cause. I’ve eyeballed the “Cheap Eats” issues of city magazines trying to find the bargains. I’ve eavesdropped on more than one R train conversation, about downtown sleeper sites, listening for low cost entertainment tips. Mostly it’s the younger city crowd that knows where to find the goodtime bargains. Sniffing out the spots that millennial and Gen Y ers know can get you far. These younger New York hipsters’ depth of wallet share as they crisscross the city may be thin, but, they know a good time on a dime when they see it. Yet persuading my newly arrived friend of the possibilities, reminds me that the hunt for feeling good at a good price in Manhattan can become a part-time job.
I’d rather invest my energy in something that costs nothing, but brings a feel good power to this city wherever you are. It’s a freebie you won’t find on Craig’s List. It’s the cost of a smile in your day.
I think of my daughter, Alexandra, a Gen Y-er herself. From infancy, she woke up with a smile on her face. Before her eyes opened, she grinned. Her behavior at age twenty is still the same as she opens her eyes to New York each day. She’s wired for smiles. Research would say she is unique among us in this town, since a lot of us here, tourists not included, wake each morning, not singing New York New York, but with the stressful, “Oh Gosh, it’s morning again,” feeling. Even before we even hit the pavement and have to deal with the press of the crowds and the jockeying for position at the curb or on the train platform, we get that Groundhog Day reminder, that wake up call to the brain that it’s show time. Actually, our bodies do us a big favor and release a chemical, about an hour before we rise, to safeguard us from the daily jolt of awakening.
But, once out on the street, accustomed to the routine of beginning our day in the noise and the hubbub of the morning commute , even the grumpiest, “coffee guzzliest” New Yorker” among us should be ready to use the low cost power of a smile to create a good feeling that money can’t buy. That power creates a buzz that charges the city day positively. Research says that people who smile, who laugh, and who purposefully think about getting others to do so, are happier and less stressed, and more productive. This is not rocket science, but it is science. It’s social and behavioral science. I’ve tried it myself many times throughout New York, Most recently on 43rd street. Smiling a construction worker resulted in an interesting quick conversation that schooled me in the history of the building he was working on that day. Yesterday, I used the power of a smile to exchange that “buzz “with the coat check attendant in an east side office building. He smiled broadly thanked me for taking time to actually find my coat check ticket. Do you know how many New Yorkers are too lazy to even look for a coat check ticket in this city? The scowls alone that come from that activity could cause a communication power drain. SO what about it? If you were to do a small, action research project here on the streets of New York testing the theory of a power of a smile it might look something like this. Give it try.
· Create your own version of Groundhog Day, the movie. Follow the same routine, the same path, the same behavior for two days as you head to work. BUT, don’t interact. No morning TV .On the street, don’t smile, don’t look directly at people, use your iPod, read your paper. Be wrapped up in you. Extend it into the first hour at the office. Be very self-centered. Loose your coat check ticket and don’t care. Do this for two days.
· On the third day, wake up and smile. Put on a funny TV or radio morning chat show, laugh. Practice smiling in the mirror as you shave or do your makeup. Then hit the street, no iPod, unless for a few minutes of great upbeat morning music to lighten your mood. Begin to make eye contact as you follow the same routine with people, doormen, vendors, policemen, babies and their nannies. Nod and smile. Go to work with a bag of pastries, visit people and say hello. Offer them a treat. Call people by their names. Make it a point to breathe and exhale deeply, and keep smiling.
Now reflect for a New York Minute on that third day. What’s been different? Aside from gaining a few carbs from the pastries, you-- and everyone around you-- gained because of your purposeful focus on the energy of a smile. You’ve created, as social scientists say, a brain to brain bridge with people through your bridge of smiles. They’ve returned you the favor with their own energy, and make no mistake about it, it fuels you. Years ago Tom Peters revolutionized the business world with his organizational call to action, “MBWA”, Management by Walking Around. Today create a simple and powerful change in your business and personal life. Do it here in this city that is becoming more known for its hospitality than ever before. It’s a reason why people like my friend are choosing to come back to live in cities. Be a one person New York Good Will Ambassador. You can control how people view you, by “SAWA”, Smiling and Walking Around.
This past week, my dentist, the man I am trusting my smile to, and someone who believes in the power of a smile as he approaches dentistry, gave me a favorite book of his written by another New York patient. The book is, The Power of NICE, How to Conquer the Business World with Kindness. ( Linda Kaplan and Robin Koval ) The authors talk about the need to be genuine, not to be seen as calculating when you are projecting positive energy. Think of the power of smiling in that way. It’s got to be real and not forced, so practice in your day with safe smiles…doormen, policemen, bus drivers, shop clerks and tourists are great for smile work. You’ll know you are there in your New York smile when you grin at a child and they quickly smile back at you. Kids can tell the difference at a very early age between someone who is genuine and someone who is faking it.
Experiment and practice. And with the twenty-five dollars you save daily from this no cost approach to life, you can splurge. Forget the cheap eats for a day and invest in a hamburger with a friend at one of our many trendy New York places-- and smile as you pay the tab. You’ll create positive energy in Manhattan, attract good vibes, and maybe even welcome your morning wake up call the next day.
Monday, February 19, 2007
The Language of the Eyes
The Language of the Eyes
Like most Americans, I speak English exclusively. I studied French eagerly for years. Unfortunately, my school’s methods taught me into confused silence. Learning language was simply not fun or connected to my desire to using language fluidly. It was drill and kill.
Today, I am a mature woman possessing a nursery school level of French language skill. Oui…un petite peu…tres, tres petite. In a meeting last week with a native French speaker, I was able to awkwardly ask for the salt in French. Pitiful. I have not even mastered Restaurant French 101. C’est domage.
Recently, I’ve tried to learn Japanese. On my own, no formal instruction. I’m trying a new tactic, “Learn to Speak Japanese in your Car” is a new purchase to support my thirst for learning language. Ironically, I have no car! I live in the city, so my Japanese practice is left to…”matane”, meaning “later” as the Japanese say. So when I rent a car, I can practice “deska”-ing… driving the Jersey Turnpike.
I want to have some facility with language as I travel to make connections with people so my cultural currency can rise. I want to be seen as genuine. But, I haven’t got time to invest in learning words .I think it best that I abandon speaking and focus on learning another universal language, the Language of the Eyes.
Research supports this notion of the Language of the Eyes, and our human need to look. Without skill at knowing a language, a few well placed sincerely connected phrases and very sure eye work can advance you in business or travel situations. And these tools can be useful at home and on the job in your own backyard. Drawing on the fact that 80% of our brains are wired to be social, and that poets for years have celebrated the eyes as the windows of the soul, why not blend the world of science and art and school yourself? You’ll create a more connected, personable and confident presence in any room around the world.
I test this theory as I travel in Europe and Asia and have gotten great feedback. So strong, in fact, that I devote a lot of time to Eye Work in my book on Networking, “Trish Rubin’s New York MINUTE guide to Event Networking”. It seems people, especially young people who spend 18,000 hours in front of TV and computer screens before they graduate from college, need to learn the tools of basic social communication like eye work, tools once taught by mature family members to the young.
ESSENTIAL SKILL Using your eyes is a skill and the tools of GAZING are necessary. There is a difference in using your eyes to survey a room as opposed to making direct eye contact. This skill can be taught to the point where it becomes a natural trait, and one that you can tailor depending on the situation. A conference table meeting, a big event, a one on one interview all require different types of eye work. This can be taught, especially if you are feeling less than confident about speaking the Language of the Eyes.
TAKE THE PLUNGE If you are the person who’s always staring at your shoes, or worse creating hyperactivity with a roving eye that can’t be settled practicing each day with yourself, in the mirror, or on the street can help. Also, making direct eye contact with doormen as you stroll, or greeting people with your eyes ,people in your building aboard an elevator for instance, is a safe way to push yourself to making and briefly holding eye contact. Learning to do this helps prepare you for when it counts, on the job or in your personal life with those you want to make a deep impression upon. And it doesn’t matter if you enter a room where people do not speak your language. A welcoming, friendly eye gaze can begin to draw people to you. With a few genuine phrases in the language of the culture, you will find yourself more connected and confident than you’d be glaring into a guidebook for the right translation.
Truly, in today’s techno charged world, face to face is still important. Making connections with friends online in social networks is one skill, but the real challenge of holding attention of another person is done not at a computer, it’s done in real time. In any language, the “Eyes have it”, as the saying goes. If yours, don’t, you could be missing out on the most powerful part of face to face communication. It’s worth looking into.
Like most Americans, I speak English exclusively. I studied French eagerly for years. Unfortunately, my school’s methods taught me into confused silence. Learning language was simply not fun or connected to my desire to using language fluidly. It was drill and kill.
Today, I am a mature woman possessing a nursery school level of French language skill. Oui…un petite peu…tres, tres petite. In a meeting last week with a native French speaker, I was able to awkwardly ask for the salt in French. Pitiful. I have not even mastered Restaurant French 101. C’est domage.
Recently, I’ve tried to learn Japanese. On my own, no formal instruction. I’m trying a new tactic, “Learn to Speak Japanese in your Car” is a new purchase to support my thirst for learning language. Ironically, I have no car! I live in the city, so my Japanese practice is left to…”matane”, meaning “later” as the Japanese say. So when I rent a car, I can practice “deska”-ing… driving the Jersey Turnpike.
I want to have some facility with language as I travel to make connections with people so my cultural currency can rise. I want to be seen as genuine. But, I haven’t got time to invest in learning words .I think it best that I abandon speaking and focus on learning another universal language, the Language of the Eyes.
Research supports this notion of the Language of the Eyes, and our human need to look. Without skill at knowing a language, a few well placed sincerely connected phrases and very sure eye work can advance you in business or travel situations. And these tools can be useful at home and on the job in your own backyard. Drawing on the fact that 80% of our brains are wired to be social, and that poets for years have celebrated the eyes as the windows of the soul, why not blend the world of science and art and school yourself? You’ll create a more connected, personable and confident presence in any room around the world.
I test this theory as I travel in Europe and Asia and have gotten great feedback. So strong, in fact, that I devote a lot of time to Eye Work in my book on Networking, “Trish Rubin’s New York MINUTE guide to Event Networking”. It seems people, especially young people who spend 18,000 hours in front of TV and computer screens before they graduate from college, need to learn the tools of basic social communication like eye work, tools once taught by mature family members to the young.
ESSENTIAL SKILL Using your eyes is a skill and the tools of GAZING are necessary. There is a difference in using your eyes to survey a room as opposed to making direct eye contact. This skill can be taught to the point where it becomes a natural trait, and one that you can tailor depending on the situation. A conference table meeting, a big event, a one on one interview all require different types of eye work. This can be taught, especially if you are feeling less than confident about speaking the Language of the Eyes.
TAKE THE PLUNGE If you are the person who’s always staring at your shoes, or worse creating hyperactivity with a roving eye that can’t be settled practicing each day with yourself, in the mirror, or on the street can help. Also, making direct eye contact with doormen as you stroll, or greeting people with your eyes ,people in your building aboard an elevator for instance, is a safe way to push yourself to making and briefly holding eye contact. Learning to do this helps prepare you for when it counts, on the job or in your personal life with those you want to make a deep impression upon. And it doesn’t matter if you enter a room where people do not speak your language. A welcoming, friendly eye gaze can begin to draw people to you. With a few genuine phrases in the language of the culture, you will find yourself more connected and confident than you’d be glaring into a guidebook for the right translation.
Truly, in today’s techno charged world, face to face is still important. Making connections with friends online in social networks is one skill, but the real challenge of holding attention of another person is done not at a computer, it’s done in real time. In any language, the “Eyes have it”, as the saying goes. If yours, don’t, you could be missing out on the most powerful part of face to face communication. It’s worth looking into.
Saturday, September 09, 2006
United Nations Appearance: Unfinished Business for NGO's
Trish Rubin, President of The EdVentures Group, addressed members of NGO's in a two day Seminar at the 59th Annual DPI/NGO conference at The United Nations on September 6th and 7th.
The issues addressed in the seminar were focused upon the topic of Networking in a global sense. The topics of Ms. Rubin's speech were focused on creating effective partnerships.
The conversations sddressed:
How to identify people who have similar goals
How to share an organization's vision.
How to discuss best practices for networking
How to gain trust and respect through networking
How to advance the MDG's through networking
For additional information, please contact the EdVentures Group
The issues addressed in the seminar were focused upon the topic of Networking in a global sense. The topics of Ms. Rubin's speech were focused on creating effective partnerships.
The conversations sddressed:
How to identify people who have similar goals
How to share an organization's vision.
How to discuss best practices for networking
How to gain trust and respect through networking
How to advance the MDG's through networking
For additional information, please contact the EdVentures Group
Monday, August 07, 2006
Using EYE WORK as YOU NETWORK in Business
When I came to New York City last year I stood in this great city,and complained! No one knew my name but my doorman!Things needed to changefor business success and they did. Because I learned the secret to success in a New York MINIT…and that’s being skilled in Relational Communications! It's now my business, Knowing how to help people and organizations connect interpersonally for business is what I do across the city, the country and the world…and now people know know my name!
I want to share one tool in my Relational Communications Toolbox with you. It's the tool that I have used repeatly in making connections…It’s the virtual hammer of connectivity …the tool that is primary for developing business connectivity. It’s what speakers know is a valuable part of connection…It’s eye contact.
And in the Tool box of the NY MINIT, my framework for business connectivity…we get our Interconnectivity from the Hammer…our Eyes…I use this hammer because it is the attention getter in the tool box…BAM!...Notice me…...Bam!…Work with me…Bam…I am interested in you..Bam…I want to hear more…
Your eyes speak in network---ese . With your eyes you will network to get work!
So let me introduce two important tenets for you to think about using your eyes when you are in a networking situation…that is when you are in a large room making small talk that you want to lead to Big work!
And let’s leave the phrase Eye Contact and step it up a bit..this is EYE WORK:Flexibilty of Eye Work! Relational Eye Work!
We all need to change gears when using our eyes…In these big networking rooms are men and women of different cultures ages…You have to change hats as you network! A Yankee "hat", if you will,making eyecontact with a man. A Strong handshake…eyes strong and steady.
You change hats making eye contact with a woman..turn it around…eyes direc,yet a bit softer for me. And single handed handshake. Not too tight!.You don’t want to negate the importance changing gears and hats…if you wander around looking like this…you are looking …using your eyes…not to your advantage.
Tenet 2… Relational eye contact. As you hold a conversation you may have to balance listening and eye use…You are receiving a message when you hold eye contact…you hope to match with your chat partner so that you can quickly gain their trust…
Again..we’ll go with men vs. woman…Let's imagine making eye contact at an EVENT with Einstien…intense rapt with attention…then change gears,making contact with Jerry Seinfeld! Heightened ready for anything…making contact with James Dean…Ready for another kind of anything…!!! You have to change hats...So Practice… Use the mirror…bring a mirror before you network…use inanimate objects…use your significant other…in some homes…that can be an inanimate object!…Pets…Use pets like your dog …Perfect!
So having Flexibilty and Relational skills can help make your phone ring… Like this!
Imagine. You Could end with the Brad Pitt on the line...It would go like this...… "Brad ? Yes, I told you not to call me at work…Yes, I’d love to lay my eyes on you…tonight? Umm Brad…is Angleina at home? If she is.. Fuggetabout it!"
So this NY MINIT of Relational Communication has created one picky woman in NYC…why not you?
I want to share one tool in my Relational Communications Toolbox with you. It's the tool that I have used repeatly in making connections…It’s the virtual hammer of connectivity …the tool that is primary for developing business connectivity. It’s what speakers know is a valuable part of connection…It’s eye contact.
And in the Tool box of the NY MINIT, my framework for business connectivity…we get our Interconnectivity from the Hammer…our Eyes…I use this hammer because it is the attention getter in the tool box…BAM!...Notice me…...Bam!…Work with me…Bam…I am interested in you..Bam…I want to hear more…
Your eyes speak in network---ese . With your eyes you will network to get work!
So let me introduce two important tenets for you to think about using your eyes when you are in a networking situation…that is when you are in a large room making small talk that you want to lead to Big work!
And let’s leave the phrase Eye Contact and step it up a bit..this is EYE WORK:Flexibilty of Eye Work! Relational Eye Work!
We all need to change gears when using our eyes…In these big networking rooms are men and women of different cultures ages…You have to change hats as you network! A Yankee "hat", if you will,making eyecontact with a man. A Strong handshake…eyes strong and steady.
You change hats making eye contact with a woman..turn it around…eyes direc,yet a bit softer for me. And single handed handshake. Not too tight!.You don’t want to negate the importance changing gears and hats…if you wander around looking like this…you are looking …using your eyes…not to your advantage.
Tenet 2… Relational eye contact. As you hold a conversation you may have to balance listening and eye use…You are receiving a message when you hold eye contact…you hope to match with your chat partner so that you can quickly gain their trust…
Again..we’ll go with men vs. woman…Let's imagine making eye contact at an EVENT with Einstien…intense rapt with attention…then change gears,making contact with Jerry Seinfeld! Heightened ready for anything…making contact with James Dean…Ready for another kind of anything…!!! You have to change hats...So Practice… Use the mirror…bring a mirror before you network…use inanimate objects…use your significant other…in some homes…that can be an inanimate object!…Pets…Use pets like your dog …Perfect!
So having Flexibilty and Relational skills can help make your phone ring… Like this!
Imagine. You Could end with the Brad Pitt on the line...It would go like this...… "Brad ? Yes, I told you not to call me at work…Yes, I’d love to lay my eyes on you…tonight? Umm Brad…is Angleina at home? If she is.. Fuggetabout it!"
So this NY MINIT of Relational Communication has created one picky woman in NYC…why not you?
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