Sunday, January 31, 2010

Brand-ed Buzz

Listen. The Branding buzz is everywhere.

Communication can change in a heartbeat today. Spreading the word is at the root of a firestorm of communication in our social media decade. How do educators grab the power of this current of communication for the benefit of their schools?

They Listen to the Brand Buzz.

Branding, once thought of as a tool for marketing wonks, is riding a wave of mainstream possibility practiced everyday by anyone who has a social media page or a website. Communication is king of connecting in any environment, business, personal or educational. And where there is communication, there is need for relationships, trust, and promise. That’s essentially what the business of branding is built upon.

And if you think of it… That’s just what education embodies: relationships, trust, and promise.

Move over Madison Avenue-- branding strategies for school leaders may be the most valuable tools in today’s educational manager’s communication toolbox.

It’s time for school leaders in a web 2.0 world, to build a two way street of communication. One outbound, for reaching out and touching the entire school community, and one inbound for attracting community support for the success of the school. How can a leader bundle the essence of school culture in relationships, trust and promise? Launch a Branding conversation in a school and make a simple start.

The divide between business and education can be shored using this marketing principle, and I challenge school leaders to accept this. From where I sit in business today, brand development has moved from Madison Avenue and fits perfectly in today’s educational reform conversation. As a lifelong educator, I see it as the new power tool. I’ve seen its successful use in business, and believe its value in education. Building a brand identity for school community, addresses building relationships, creating trust and the promise student achievement.

Listen. If you think this can matter to you and if you think you have the capacity to make it happen, then buzz about branding yourself. And Buzz about Brand-Ed. The Little Book of Brand-Ed helps you Understand, Develop and Live a winning school brand.

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