Wednesday, February 17, 2010
Build Alliances in Brand like the Brand Big Dogs!
Yesterday I blogged about some ways the Iconic brands, the Brand Big Dogs, build and sustain their winning brands. One of those strategies..building partnerships. Many schools miss out on the resources that come from building partnerships with other schools, with the community, and with business.
So learn from Burger King. Yesterday, the Starbucks nation was the foundation of my thinking because it spends very little to advance its brand, something schools can learn to do. This morning it's announced on WPIX TV that BK has invited a new partership...Starbucks!
Burger King will now sell select Starbucks drinks in their stores in order to compete with the Golden Arches whose cafe drinks have been successful to the max.
So grab a partner schools and start the brand dance!